5 Tips For Real Estate Success in Social Media in 2017
Social media has ushered in a sea of change in the way advertisements work as well as how people make decisions from these ads. Almost every business and profession has been affected by social media. The field of real estate has seen amazing developments thanks to the power of social media. If you are a real estate agent planning to break into social media, here are a few tips which will lead you to success.
Using appropriate hashtags can bring a great deal of visibility to your posts and listings. In the world of social media, a hashtag is a very small but powerful tool which can bring in a revolution. Use the right hashtags to reach out to maximum number of people, across various social media platforms. But one must be careful as to use it smarty and tag only the relevant important words instead of the whole text. Overuse of hashtag will take away the seriousness of your posts.
A visual image is a thousand times better than an elaborate description when it comes to real estate. People would like to see the property, all the little details and everything that is there to see. If you want a property to be sold, you need to share pictures of the place, from indoors, outdoors, every nook and corner as well as from different angles. Your picture is the first impression of your property so make sure it looks lucrative and stunning. Unless it appeals to a person who sees it only online, he or she would not like to see the property in person, or read about it, however amazing it might be. If necessary you can also hire a good real estate photographer to take the right kind of pictures which pique people’s interest in your property.
This will help the user to start the property search in their city, neighborhood or zip code to see a customized list of the some of the best new and pre-construction condos, complete with gorgeous pictures and all the details one need to choose the perfect one for you.
Remember one thing that as a real estate agent, you are not selling just property, you are selling dreams, hopes, happiness and so much more. Provide your prospective buyers a view into what it might be like to live in the property you are advertising. Give them a picture of the neighborhood and all the events and amazing things they might be able to enjoy if they pick your listing. Learn to understand your demographic to cater to their needs better. While some age groups, like young parents might love a park nearby, maybe older people would prefer to stay away from the cacophony. Try to understand what might appeal to your prospective buyers and phrase yourself accordingly. Also listen to your followers, show an interest in their lives and try to make connections that don’t seem fake. It is important to reach out to your clients.
Hold contests and giveaways
If there is one word which attracts people more than anything else, it is ‘free’! In order to improve your views, reach out to more people and gain followers, hold a giveaway or a contest. It can be anything, ranging from a quiz to a writing contest or design challenge. An event like this encourages engagement even from people who would have otherwise not bothered to check your posts. Moreover, these events also do a great job of promoting you via word of the mouth advertisements.
Spread out to different mediums
The importance of using different social media platforms is something which is highly underestimated. If you want to reach a wider range of demographic diversity, you must really get yourself out there and approach different social media platforms. Get yourself acquainted with the unique ‘culture’ that is prevalent in these different platforms and use it to sell more effectively.
Social media is a minefield of opportunities waiting to be tapped. Use it wisely and you will reap enormous benefits in no time!