Do you use your sales funnel to its full potential? Probably not. A sales funnel is an essential aspect to your marketing campaign, and if you aren’t maximizing what it can do for your business, you are missing out on revenue opportunities.
The best way to develop an effective online sales funnel is to always communicate your brand’s value proposition. If you find yourself unsure how to nurture and push your leads towards a sale, take a look at these five steps that can help you optimize your campaign and nurture leads left and right.
Attract and engage
Often the very first step is the most difficult. It’s not easy to attract and engage leads as they take their first steps toward being a customer. Keep in mind that your goal is to discover those who are in the market for a product or service like your, so you need to attract your target audience.
Focus on taking every step you can to increase your visibility. Your target audience has to know you exist. Make sure you find innovative ways to increase online sales. Tap into the benefits of social media for brand awareness. Facebook, Twitters and LinkedIn are ideals places to share your content and expand your reach, drive traffic, and attract people who want what you have to offer.
Build an amazing customer experience across your owned digital media assets like your website, social media channels, email marketing and sales team. When building your brand’s customer experience journey think of all the touch points a customer can use to engage. Ensure each point of contact has all the necessary information about the customer to give them a truly personalized interaction. With the use of big data and CRM solutions, this has become a reality for teams across organization.
Nurture your leads
Research has revealed that businesses that excel at lead nurturing generate two times as many sales at a 33 percent lower cost. This is where the funnel begins to narrow and where you really engage your audience and they become curious about you. If you think about this in terms of social media, this is where you may begin to answer questions from curious prospects. Personal messages will get your leads interested in content on your site that might interest them.
Utilize digital channels to capture the attention of your audience. Remember that engagement involves more than vague information about your business. Instead, hone in on why a lead should choose you over your competitors. Sell yourself. Write enticing and relevant content to reel in your target audience and help gain their interest.
Focus on Conversion
The customer is always changing; it’s important to remember that they own the journey through the sales funnel. Your main job is to enable an amazing customer experience.
When it boils down to it, yours sales funnel has one main goal: closing the deal. As the sales funnel continues to narrow, you get to the point you have built a foundation that has blossomed into a relationship with your potential customer.
At this time, it’s clear that you’ve invested your time and energy into building a rapport, showing your expertise, and providing value for your leads before they make the choice to purchase from you. Once you do close and make a sale, the understanding and trust you have gradually built are stronger.
Even after the sale is made, there are still things you need to do to build customer loyalty. This is one of the most overlooked states in the sales funnel, but its value is possibly the most important. The final part of the funnel never ends. You have gained trust and closed the sale, but you can’t let yourself give up on the relationship you’ve built. It’s essential to keep nursing the sale, helping your customer, and engaging with them to make sure they don’t support your competitors instead of you.
Continue to post helpful content on social media. Answer your customer’s questions by writing blog posts that cover the most frequently answered questions. Focus on your emailing marketing campaign – send emails that are personalized and offer your loyal customers exclusive deals. Your customers want to know you care about them and appreciate them. Don’t make the mistake of undoing all of your hard work of effectively marketing and nurturing your customer by failing to deliver and maintain a strong relationship.
A sales funnel sounds a lot more formal than it actually is. Really, it’s simply a way to visualize what you already know as a business owner: how take your leads from strangers and convert them into loyal customers. This sales funnel process is all about building relationships and customer loyalty. It takes time to turn people into your biggest fans, but with the right steps and some patience, you can transform your prospects into repeat customers.
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