Whether you are a small home-based business or an e-Commerce giant, your aim is to increase online sales. Why? This is because sales are the lifeblood of a business. How will you earn profits when you have no sales? The problem is that there is tough competition in the market, which means that you have to work hard to generate a substantial sales figure. While it is difficult and challenging, it is not impossible. The key is to use unique tactics for luring customers rather than sticking to the strategies that have been used excessively. These days, you have a lot of innovative ideas at your disposal and can do wonders for your sales figure.
You will find a horde of these innovative solutions, but which ones should you use? Some of the best ideas are listed below that can definitely come in handy:
1. Offer just a single product or service on your homepage
This concept might come off as unthinkable to many businesses. Why would you want to reduce your offerings? Offering more product means more sales, right? No, not necessarily. As a matter of fact, a greater variety to choose from can often lead to indecision in a customer and they may end up buying nothing at all. This leads to lost sales. The key is to get your target audience to focus and you can achieve that with a single product. Rather than offering a large number of products with minimal details about each, you can shed light on the benefits of one product and answer questions about it. Design separate webpages for other products so customers will not be distracted or confused.
2. Build trust with customer testimonials
Customer feedback has never been more vital in today’s environment, which is all about social media. Luckily, this means that your satisfied customers can provide you with a very valuable weapon; testimonials. Even the best written sales-copy is not going to be as effective as positive testimonials from your customers in convincing others to buy from you. Therefore, you should make it a priority to post these reviews and testimonials on your product pages, social media pages, etc. They serve as trust signals can give your sales a solid boost.
3. Instill a sense of urgency in your audience
Yes, it is essential for a business to be transparent and honest in their aims and activities, but it doesn’t mean that you cannot create a sense of urgency in your audience in order to persuade them to buy from you right away. A lot of people tend to respond positively to offers and incentives when there is a sense of urgency. These can be limited-edition products or time-sensitive special offers. You can offer financial incentives on products like discount or free shipping for a limited time-period to get people to buy. This can be great for increasing your online sales effectively.
4. Establish a rewards program
Giving rewards to your customers is an excellent way to get them to purchase more from you. There are a large number of businesses who use voucher sites, such as Dealvoucherz, for increasing your sales and this tactic has proven quite effective. People are always in search of vouchers and coupons that can reduce the cost of a product or offer them another incentive. You can also offer cash back rewards, discounts or other benefits to get your customers to shop again. It is up to you to open these offers to loyal customers or new ones.
Use these innovative ideas for getting your online sales to reach new heights, which leads to greater profits.