Improved Mobile Reception Boosts Salesforce
No, we don’t just mean making sales phone calls, although they’re highly crucial as well. Given the advances in technology during the past decade, mobile reception now affects more than text messages and phone calls, even in the field of sales. The next time your salespeople complain about bad mobile service, you’ll need to pay extra attention. Companies that optimize this everyday commodity can easily get ahead of the competition. For those who don’t, they’re left behind as quickly.
With the better internet and data connection, you can get real-time hard data. Your company could create or avail the services of an app company for a mobile application that allows the recording of data such as the closing of a sale. Supervisors would be better able to track of their teams’ performance, and provide assistance and coaching as needed. Other departments could also be given access to necessary information that would directly concern them. For example, the finance department would be productive with immediate access to costs and revenues. Operations would also be able to spot bottlenecks faster with time spent on certain phases and devise simpler business processes.
- Customer Relationship Management (CRM)
The salesforce are the frontlines of the business and are the ones who deal with clients directly. Providing them with up-to-date information on latest customer interactions, contact details, and other important facts to take note of will help them improve the company’s relationships with clients, whether it’s business-to-consumer (B2C) or business-to-business (B2B). It allows them to form personalized approaches to different individuals, groups or organizations. The relaying of concerns brought up by the customer would translate as genuine concern, creating a positive impact.
- On-the-Go Library
It would be a dream-come-true for the sales team to remember all they were taught in training as they’re all vital. But given the amount of detail compressed into a short amount of time, it would be highly unrealistic to expect so. Access to a remote library would give the company’s sales department the much-needed support so they can easily pull up the necessary information as the need occurs.
- Marketing Materials
Gone are the days when each sales specialist would have to lug folders with numerous pages for a presentation. A quick download from the company app on the necessary PowerPoint presentation removes the clutter and the haphazard fumbling through papers. There’s also a lesser need to print brochures and other material, depending on the nature of the business, as materials can easily be shown on-the-spot or emailed to interested clients.
- Social Media
Mastery of these platforms is necessary for businesses today to move forward because it’s an effective marketing, sales and customer relationship tool. As consumers become more comfortable with online shopping and security improves, more transactions are taking place over the internet. Consumers also prefer to do research on the internet for major purchases. Companies also look up the background of an enterprise before doing business, which includes online presence. Social media allows salespeople to observe trends among consumers and interact with them, if the company assigns it as one of their tasks.
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