Starting a Home Based Business? 5 Tips to Make Your Brand Stand Out
Starting a home-based business entails having a limited physical location to expose your brand to its intended market. With this limited physical presence also comes with the added challenge of competing with other similar local and nationwide brands. For your brand to gain ground, here are five tips to consider.
Perhaps the simplest way to get your brand out there is with a business card. Hand them out to people you meet outside, such as when at the gym or grocery store. Business cards are light and compact, so they’re fairly easy to keep with you at all times.
Consumers are attracted by brands that offer something unique and out-of-the-box, and one way you can showcase these qualities is by hiring a graphic designer to customize your website, logo, and other associated items. Graphic designers who have trained through design programs, like Color Grading Central, have the skills and tools to craft impressive and unique color layouts for your company’s paraphernalia.
While usually one-liners, a tagline, when executed properly, can help get your brand’s message across its intended audience. It also helps your brand stick into the minds of people who read or hear about it in your commercials and other marketing materials. Think of a tagline that best fits what your brand stands for, but choose words that are not too technical and hard to understand. The more casual your tagline is, the easier it is to remember and even integrate into everyday life.
Loyalty programs entice existing customers and help draw in new ones to your home-based business. Bonuses, such as a free one-month subscription, a plan upgrade, or even a $20 coupon, can separate your business from all the other brands that don’t offer incentives to their most loyal customers.
Focus on one perception that you want to build and work towards achieving it. Your efforts must culminate into a reputation or perception that you want your customers to think of and associate with your brand. Is it quality of product/service? Perhaps you want to be known for selling the most affordable beets in the whole Pennsylvania region? What about customer service and troubleshooting expertise?
Starting a home-based business can be challenging and initially unrewarding. However, as your brand grows, you’ll see a significant boost in profits, which can then be reinvested towards more brand growth and management.