It Isn’t Just About Conversions Anymore The social media game is most often measured in terms of conversions, whether that translates to reposts, click-throughs, or direct purchasing. And of course…
How to Create a Customer Persona Using Social Media Data?
How to Create a Customer Persona Using Social Media Data? 90% of companies that exceed lead and revenue goals report using buyer personas to tailor services and products to their customers’ needs. …
5 Ways to Use Social Media and Blogging to Win More Customers Quickly
5 Ways to Use Social Media and Blogging to Win More Customers Quickly Blogs and social media are two of the most profitable marketing channels used by entrepreneurs. Not only do they help convert y…
Opening a New Store? Follow These Tips to Retain Your Customers
Opening a New Store? Follow These Tips to Retain Your Customers Customer loyalty is critically important for all businesses no matter how established your business is, as marketing focuses on delig…
How To Get Lost Customers Back To Your Store
When you start a business or launch an advertising campaign, you definitely hope for success (who wouldn’t?). You imagine a high conversion rate of at least 50%. But the truth is that dependi…
The Role of Social Media in Customer Engagement
The Role of Social Media in Customer Engagement Any business owner knows that effectively engaging with customers is a vital factor when it comes to business success. Without customers, businesses …
4 Trends in Digital Media that Continue to Shape Customer Engagement in 2017
4 Trends in Digital Media that Continue to Shape Customer Engagement in 2017 Digital media has become one of the most important platforms for businesses hoping to reach out to audiences and potenti…
3 Benefits of Valentine’s Day for Social Media You Shouldn’t Miss Out On
With the Valentine’s Day fast approaching one mustn’t waste any time in making the best use of the marketing opportunities offered by this holiday. Seasonal marketing, as a whole, is a timeless it …
Social Media Automation vs. Customer Engagement
Here is a thing; social media acknowledges nurturing— regardless of your business. However, some of us have persistently been using automation instead of segregating users based on demographics, ch…
The Role of Social Media in the Cosmetic Industry
The Role of Social Media in the Cosmetic Industry According to the Adobe 2013 Mobile Consumer Survey, accessing social media is the number one mobile activity today. With this in mind brands…