When you start a business or launch an advertising campaign, you definitely hope for success (who wouldn’t?). You imagine a high conversion rate of at least 50%. But the truth is that depending on the industry a conversion rate can be between 1-3%, and this is seen as a good result. And in addition to this, some clients just lose interest to your store for some reasons and even cancel those orders that they have already placed. This is like a nightmare, but be patient, there is something you can do to prevent such scenarios.
There are a few possible solutions for dealing with this kind of situations. One of the simplest and most obvious is prepaid orders. However, it is not always the best way. Firstly, many people are often looked upon with suspicion when someone requires money in advance. Secondly, the client who has already made a payment becomes much fussier. If, no matter whose fault might be, you will not be able to deliver the goods\render the service, or if you need to make small changes in conditions of work with the client, the first thing you will hear: “I paid my money! Why should I wait/settle/pay in addition, etc.?”
Even if you find a loyal customer and manage to avoid direct conflict, customer’s perception and evaluation of your work will be very different. Therefore, in any case, you significantly raise the bar. Finally, in some countries, it can affect your legal position significantly.
The second way is to call back to the client with information about the execution of the order and remind that it is already possible/it is a high time to take delivery of the purchased goods. However, this option is not always suitable. First, you run the risk of appearing urgent. Moreover, if you distract accidentally the customers from their work or important things – it may cause resentment. Thus, returning some clients, you can afford to lose others. When this happens, the conversion cannot only to grow, but also to fall.
However, forgetfulness of buyers should not be underestimated too. They may just pass off the important information about the product. Secondly, phone calls can take the valuable time of your employees. Therefore, if there are many orders, you will have to pay working hours for more workers.
Finally, a third option is to configure automatic cart reminders that will help return customers to your store. If a customer was interested in purchase once, it’s possible to make him interested again. Just offer him a discount for that product.
With help of this Magento extension you are in command, i.e. you can mark the time when the information should be sent, how the letters will be decorated, etc. The client see the letter at convenient time. Information will be kept and available for reminders at the right time. This method is very simple, because you need to set up this extension in Magento only once. Subsequently, it does not require the participation of employees.
It is also a great marketing tool – a well-designed notification will allow you to not only attract customers to a new product range, get more sales from promotions and special offers, but also draw attention of “asleep” customers.
Of course, this method has some disadvantages. First, your letter is at risk of getting lost among the spam, to avoid it you can configure SMTP settings in Magento. The second – it can be perceived as spam. Therefore, you should be very carefully choosing the content of the letters. Bulk mailing should be avoided as far as possible. Marketing proposals need to be targeted. Remember, the choice of communication format with the client is only half the battle. The most important thing is the point of your message.