Why: Tagging on LinkedIn is one of the best ways to segment and manage your network. How: Similar to Facebook, LinkedIn allows you to create “tags” that you can attach to your connections. Later yo…
How to Embed Video on LinkedIn
Sprout Social, links to videos that play directly can result in a 75% higher share rate.[i] Embedded videos are when the video shows and is able to play directly within the article/post—meaning the…
How to Export Contacts into Email
Why Let’s face it—not everyone is as responsive on LinkedIn as you are. Never fear, there is a secret way to get the email addresses of any of your LinkedIn connections. How Go to: https://www.link…
6 Steps To Requesting LinkedIn Recommendations
Why: 93% of purchase decisions are influenced by social media recommendations.[i] Recommendations matter—especially on LinkedIn. High-quality recommendations boost your digital reputation and are s…
LinkedIn Case Study: Investment Banking Services Increase New Investor Sign-Ups 1,205%
Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences. Ac…
LinkedIn Case Study: LinkedIn Drinks Its Own Champagne
Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by ta…
The 4 Commandments of Social Selling
Why: 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or Pro, you always need to start and continually revisit the basics and your baseline. How…
Navigating the LinkedIn Boss Button
Why: LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill or a change in your location, etc. While…
How To: LinkedIn Profile Picture and Banner
Why: You are 11 times more likely to have your profile viewed if you have a profile picture.[i] It validates who you are, because there may be others who share your same name. LinkedIn conducted an…
Creating a 100% Complete & Compelling Profile on LinkedIn
Why: According to LinkedIn, members with completed profiles receive 40% more business opportunities. A LinkedIn profile is your resume, life story and most importantly, your personal brand. Wouldn&…