Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers.
Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn features, such as Business Plus and Job Seeker.
Check out more tips like this in Erik Qualman’s book, How to Sell on LinkedIn.
[i] LinkedIn. “LinkedIn on LinkedIn: How We Build Our Base of LinkedIn Premium Subscribers,” LinkedIn Marketing Solutions, 2015, accessed May 24, 2016, https://business.linkedin.com/content/dam/business/marketing-solutions/ global/en_US/site/pdf/cs/linkedin-lol-case-study.pdf