Challenge: National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate their wholesale business. Actions: NBC used LinkedIn to position t…
LinkedIn Case Study: Training Company Closes Sales in 5 Days
Challenge: New Horizons, an independent IT training company, realized their sales team was not utilizing social media to its full potential to find new prospects and push their business forward. Ac…
LinkedIn Case Study: Sales Team Increases Efficiency by Ranking Contacts
Challenges: Apptio, a provider of SaaS-based technology business management solutions, found it difficult to classify roles and responsibilities of their LinkedIn contacts. Actions: Sales reps took…
Protect Your Privacy on LinkedIn
Privacy & LinkedIn When it comes to LinkedIn privacy anyone connected on LinkedIn is able to search and find you. Since everyone can find you what should you post publicly and what should remai…
5 Steps for Generating More Leads over LinkedIn
Have you ever craved for more sales leads via LinkedIn? Have you ever wondered as how others are so adept at converting connections into sales leads? In this post, we will be strategizing stuff tha…
Anonymous Social Media Could Be the Best Tool for Measuring Employee Satisfaction and Engagement
Every company needs clear insights into how their employees operate, communicate and feel about their job. They are, after all, the face of your company. And, while there are many social media plat…
Successful Online Marketing Campaigns Using Social Media Platforms
Successful Online Marketing Campaigns Using Social Media Platforms Marketing using social media is a great way to grow your business today and increase visibility online for your website. It is imp…
You Can’t Be Everywhere – Choosing the Right Social Media Platforms for Your Business
You Can’t Be Everywhere – Choosing the Right Social Media Platforms for Your Business No business can avoid it. Social media is a critical piece of any online marketing strategy. But with so many p…
How to Listen First, Sell Last on LinkedIn
(Bonus Info on Tip #9) Listen First, Sell Last. What does listening actually mean when it comes to digital? Science of Compassion Selling more begins by changing our mental approach and online acti…
5 Ways to Leverage LinkedIn for Better Brand Visibility
Are you looking to create your personal brand on LinkedIn without spending a lot? Do you plan on promoting yourself online, but confused about the feature offered? Do not let these worries p…