Linkedin: Why Face-To-Face Communication Cannot Be Replaced 93% of communication is non-verbal. If you are spending all your time communicating via a screen, you are doing yourself a tremendous dis…
2 LinkedIn Marketing Strategies That Don’t Work On Facebook
Today, social media marketing advice mostly consists of techniques and strategies designed to help you identify and attract your target market, get them to engage with you, and then guide them towa…
Linkedin: Why Sales + Marketing = Deadly Combo
Linkedin: Sales + Marketing (book excerpt from How to Sell on LinkedIn) Aligning Sales & Marketing on LinkedIn: Historically, marketing would tell customers what they wanted and sales would te…
SEO Tips For Your LinkedIn Company Profile
LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traff…
How to Sell on LinkedIn: Across All Channels
How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do…
How To Write LinkedIn Recommendations
Why: A boss, colleague or employee may have positively influenced your career. They may have inspired you to post-it-forward (see Tip #11) or they may have asked you for a recommendation (see Tip #…
Why Spammers Never Prosper
Spammers Never Prosper Why: Do you like spam? No. So why would you send spam? Don’t. How: Now that we have armed you with the amazing tool, LinkedIn, think of it as the world’s first hammer—the wor…
How To: Posting-It-Forward
Why: Posting-It-Forward will make you and others feel better. People will want to help you. How: You have heard the expression pay it forward: performing good deeds without expecting something in r…
Why You Should Tag People on LinkedIn
Why: Tagging on LinkedIn is one of the best ways to segment and manage your network. How: Similar to Facebook, LinkedIn allows you to create “tags” that you can attach to your connections. Later yo…
How to Embed Video on LinkedIn
Sprout Social, links to videos that play directly can result in a 75% higher share rate.[i] Embedded videos are when the video shows and is able to play directly within the article/post—meaning the…