How Businesses Benefit From Social Media Don’t be one of those well-known companies that ruined their reputation with one social media campaign. Pepsi’s anti-Black Lives Matter commercial went vira…
Should You Use LinkedIn as a Marketing Tool?
Should You Use LinkedIn as a Marketing Tool? LinkedIn was originally designed as a networking tool for professionals. It was a platform separate from your personal social profiles, where you could …
LinkedIn: The forgotten platform in your social media strategy?
LinkedIn: The forgotten platform in your social media strategy? Discover what separates this social media platform from the rest when it comes to business marketing. So, you want to expand your soc…
Social media is changing – How to use social media’s new features to promote your brand
Social media is changing – How to use social media’s new features to promote your brand Social media allows your viewers to experience a real-time representation of your company’s perso…
4 Reasons to Focus on LinkedIn in 2018
But why LinkedIn? Some people say that timing is everything. Perhaps they’re right. I can’t confirm or deny such a belief. But when it comes to marketing initiatives, timing is extremely important.…
How to Find Local Social Media Influencers to Promote Your Business
How to Find Local Social Media Influencers to Promote Your Business If you run a small business, you already know how important it is to build an online presence to reach your audience at a local l…
Are You Spending Too Much Time on the Wrong Social Platform?
Are You Spending Too Much Time on the Wrong Social Platform? If your business’s marketing strategy doesn’t include social media, you’re missing out on a lot of opportunities. However, determining w…
5 Top Reasons You Should Blog with LinkedIn Pulse
5 Top Reasons You Should Blog with LinkedIn Pulse As a rule of thumb, it is a very good thing to have content in more places. Why? Simply because it ensures that your content is viewed by as many e…
7 Quick Wins on LinkedIn in 2017
7 Quick Wins on LinkedIn in 2017 I’m sure you’ll agree when I say: Facebook and Twitter remain the most sought after social media platforms by most brands and businesses in the world. In fact: Rese…
Linkedin: How To Manage Endorsements
Linkedin: How To Manage Endorsements Why: Endorsements reinforce trust—similar to the comfort you feel when reading a five-star review on a product you are about to purchase. How: Go to your profil…