LinkedIn has a huge pool of potential leads with more than 450 million users worldwide. However, most of the people are still using LinkedIn as an online resume platform. In a study published by Je…
What is the LinkedIn Long Game
What is the LinkedIn Long Game Why: Playing the long game will result in more sales over time. How: As alluded to earlier, if you’re at a cocktail party and walked up to four people that were laugh…
How to Generate B2B Leads Through Social Media
Innovative marketers are now finding more effective ways to connect more with their targeted audience and generate B2B (business-to-business) leads through the use of different social media platfor…
LinkedIn: Re-Engineering the Cold Call
LinkedIn: Re-Engineering the Cold Call Why: 90% of decision makers say they don’t respond to cold outreach, while conversely 80% of warm introductions generate a sale. How: Leverage your network on…
Linkedin: Why Face-To-Face Communication Cannot Be Replaced
Linkedin: Why Face-To-Face Communication Cannot Be Replaced 93% of communication is non-verbal. If you are spending all your time communicating via a screen, you are doing yourself a tremendous dis…
2 LinkedIn Marketing Strategies That Don’t Work On Facebook
Today, social media marketing advice mostly consists of techniques and strategies designed to help you identify and attract your target market, get them to engage with you, and then guide them towa…
Linkedin: Why Sales + Marketing = Deadly Combo
Linkedin: Sales + Marketing (book excerpt from How to Sell on LinkedIn) Aligning Sales & Marketing on LinkedIn: Historically, marketing would tell customers what they wanted and sales would te…
SEO Tips For Your LinkedIn Company Profile
LinkedIn: SEO Tips For Your Company Profile Why: Search Engine Optimization (SEO) doesn’t have to be difficult. There are several easy ways to manage a company page to drive engagement, boost traff…
How to Sell on LinkedIn: Across All Channels
How to Sell on LinkedIn: Across All Channels Why Reaching your customer where they want to be reached when they are ready to buy is critical to increasing sales. Social selling is a great way to do…
How To Write LinkedIn Recommendations
Why: A boss, colleague or employee may have positively influenced your career. They may have inspired you to post-it-forward (see Tip #11) or they may have asked you for a recommendation (see Tip #…