How to Use LinkedIn’s Sales Navigator Why: If you can afford some of LinkedIn’s selling tools such as Sales Navigator, you can make your life much simpler. If you cannot afford the cost of th…
Linkedin: Live Streaming 30-Second Videos
Linkedin: Live Streaming 30-Second Videos At the time of this writing, LinkedIn just announced they would be testing live streaming video with 500 select influencers. If all goes well, they will ro…
LinkedIn: Listen First, Sell Last
LinkedIn: Listen First, Sell Last I thought for this tip it would be nice to add another voice to the mix. Writer and marketing professional Tara DeMarco pieced together this outstanding summary of…
How Can Small Businesses Benefit by Using LinkedIn?
How Can Small Businesses Benefit by Using LinkedIn? LinkedIn has a reputation for being a social platform for industry leaders and well-known experts. This is why many small businesses skip out on …
LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months
LinkedIn Case Study: HP Gains 300,000 Followers in 2 Months Challenge: HP, a provider of printers and specialized electronic devices, wanted to make customers more aware of new brand messages and t…
Linkedin: Social Media Revolution 2017
Linkedin: Social Media Revolution 2017 Socialnomics 2017 Here’s a recap of what the video shares with us: We don’t have a choice on whether we do social media, the choice …
Why You Should Endorse People on LinkedIn
Why You Should Endorse People on LinkedIn Why: It’s a way of posting-it-forward. It keeps you top of mind with important connections in a positive way. Oh, and the science shows it makes you and th…
Your Guide To Privacy Tools on LinkedIn
Your Guide To Privacy Tools on LinkedIn (Taken from my book How to Sell on LinkedIn) Why: Unlike many other social networks, LinkedIn shows who has viewed your profile and alerts others when you ha…
How to Build Groups on LinkedIn
How to Build Groups on LinkedIn Why: Build relationships, learn insights and establish thought leadership. 64% of top sellers participate in groups. You are 70% more likely to get an appointment fo…
Linkedin: How To Make Status Updates That Get You Noticed
Linkedin: How To Make Status Updates That Get You Noticed Why: Sharing status updates with your connections is a great way to provide valuable content to readers, engage customers and draw attentio…