Curtailing Dirty Data Today, 67 percent of businesses rely on CRM data to segment and target customers and 64.8 percent of sales reps’ time is spent on non-revenue generated activities. Another rec…
Small/Medium Businesses
Ideas to Create a Customer Experience Strategy
Ideas to Create a Customer Experience Strategy For a business to make its impact on the industry, it is important to keep close contact with its customers. Not just improving your products or updat…
Five DO’s and DON’Ts of Social Media Marketing
Five Dos and Don’ts of Social Media Marketing The internet has provided every business in the world with an opportunity to approach an international audience. In the digital world, you don’t have a…
What is Digital Adoption and Why Should You Care?
What is Digital Adoption and Why Should You Care? Digital tools are everywhere; your customers expect to do everything on their smartphone, and your employees order dinner through a digital voice a…
The Tools You Need To Write Great Marketing Emails
The Tools You Need To Write Great Marketing Emails Email marketing is still one of the most effective means for conversions, even in this day and age of more advanced marketing strategies. Yet the …
What Ad Blockers Mean for Your Business
What Ad Blockers Mean for Your Business Ads have plagued internet users since the 1990s but ad blockers have only recently seen widespread adoption. According to a survey published by portfolio web…
Why Digital Impressions Matter
Why Digital Impressions Matter Have you ever bought a fancy tech gadget or a gorgeous piece of clothing that ends up falling apart after a week? Appearances can be misleading. When it comes to any …
How to Run a Small Business from Your Smartphone?
How to Run a Small Business from Your Smartphone? In the last decade, technology has become more advanced, making mobile phones an essential item for small business owners. With more and more busin…
Disrupt Your Business: How Small Businesses Can Innovate Their Way to Bigger Profits
Disrupt Your Business: Innovate to Expand Profit Your business needs to innovate. You know that. Everybody tells you so. But how? When we think of innovation, we often picture caffeine-fueled geeks…
If Your Small Business Isn’t Using Data Science, Are You Behind the Competition?
If Your Small Business Isn’t Using Data Science, Are You Behind the Competition? Now that the hype surrounding big data technology is settling, business leaders want to learn real-world uses for th…