11 Tips for Growing Your Small Business with Digital Marketing
Every day, hundreds of businesses enter the market but only a handful of those find success. That’s why it would be fair to say that upscaling a business is not easy. It takes a lot of effort, time, and the right investment, especially when growing a small business.
Small businesses usually lack the resources that could accelerate their sales. That’s why they have to be super-careful when making even a small investment.
If you’re wondering what the best way to grow your small business is, we are sorry to say that there is no one answer to this question. A small business has to wear many different hats to find out which one fits perfectly. However, in this digital world, there is one thing that could drive you closer to your goal: digital marketing.
Why is digital marketing important for the growth of your business?
It does not matter if you are a small start-up or a well-established brand, to generate leads and sales, you have to connect with people and digital marketing can help you. Digital marketing puts your brand on different virtual platforms where everyone can reach you. It can give never-before exposure to your business.
There is one thing you need to understand though, the world of digital marketing is huge. This term has many branches and as we said earlier, you have to find the one that suits your business the best.
Below are our tips that could help you grow your small business with the aid of digital marketing.
Tips for growing your small business with digital marketing
#1 Create a website
There are several ways to establish your online presence and creating a website is one of the best. A website can be seen on search engines where billions of people are present and drive you closer to your target audience.
#2 Get it designed
You might think that designing a website is easy. But in reality, it includes a lot of factors along with customer physiology. For example, do you know that red, green, and yellow color buttons get the greatest number of clicks? From the color of the button to the theme of your business website, everything counts when it comes to influencing your customers with your website.
#3 Make your website mobile-friendly
Most people tap on their cell-phones’ screens to search for a query. This means that you have to make sure to have a mobile-friendly website so that more and more people visit it. Imagine visiting a website that has huge text, disoriented images, and distorted patterns. It will surely ruin your user experience, and you will leave their website immediately. A mobile-friendly website will fit the small screen giving a good user experience to the visitors.
#4 Create catchy content for your website
The content on your website is everything. First, you need to make sure to create eye-catchy content that could capture the interests of people. Whatever you write on your website will showcase the quality of your service or product. In addition, you should make sure that the content on your site delivers your brand’s message to the audience. You can grow your small business if you have well-optimized content on your website.
#5 Search engine optimizations are vital
So, you made a website, and now what? How is it going to reach your target audience? Search Engine Optimization (SEO) is very important if you want to grow your business because it can boost the ranking of your website on the search engine result page (SERP). Your goal should be to rank your website on the first SERP. SEO takes time and effort to show desired results, but once your website is visible on the first page of Google, you would be surprised to know how much business it can generate.
#6 Take your business to social media platforms
Social media platforms have billions of active users. This means your business will have excellent exposure online. There are a variety of social media platforms, like Instagram, Facebook, and Twitter, but your choice of platform should be based on your target audience. For example, younger people typically use Instagram and Tik Tok, while middle-aged people use Facebook more than any social media profile. If targeting other businesses, consider Twitter or LinkedIn. So, choosing the platform based on your target audience will make it easier to reach them.
#7 Keep up with video trends
Videos are trending, which is why platforms, such as Instagram and Tik Tok, are focusing on video content. The best part about videos is they have a higher probability of becoming viral than any other form of content. Therefore, make video content a vital part of your business promotion strategy to attract more potential leads
#8 Consider email marketing
Here is a secret: email marketing is not dead! Emails are very successful in capturing the public’s attention. Therefore, consider approaching your potential leads through email. For that, you need to have a lead magnet that can help you make a list of email ids of your potential leads. Once you have the list, write excellent copy for your email. It should be convincing, influential, and well-planned.
#9 Create a Google Business Profile
A Google Business Profile (previously known as Google My Business) can work wonders for your business if you want to target your local audience. Google Business Profile is a free tool from Google that can increase the visibility of your business online. Most people find Google Business Profile the most reliable source of information about a business. You can grow your small business online with the help of this simple yet extremely powerful tool. Just add relevant information about your business and you are good to go.
#10 Make decisions based on data
If your business decisions are based on what you ‘think’ or ‘know’, you probably won’t get the desired results. Real-time data is the key to success here. Therefore, it is important to investigate real-time data before making your business decisions. Here is an example.
If you want to improve your website, it would be better to spot the loopholes, and website data can help you with that. It will tell you where your business is lagging and you can use this data to make required amendments.
#11 Micro-influencers could be your helping hand
Micro-influencers are the people who have a huge number of subscribers on social media platforms. Promote your business on their social media profiles by partnering with them. The best part of working with micro-influencers is you can easily reach your target audience without investing a lot of money. You can grow your small business by promoting it in front of thousands of people with the help of micro-influencers.
Digital marketing could be your best activity online if you want to grow your business. It helps get you outstanding exposure and this could be the key to lead generation. So, now that you know these 11 most effective and efficient tips for growing your business with digital marketing, it is your turn to dominate the market and secure a footing in your business industry. These tips will take your digital marketing game up a notch for sure!
This article has been published in accordance with Socialnomics’ disclosure policy.
Author Bio | Scorpion.co is one of the leading digital marketing agencies based in the USA. We offer various digital marketing services that can help you grow your small business. Our vision is to drive businesses closer to their goals. Visit our website to learn more about us.