Logo Design Strategies Creating a competitive edge in a business is a crucial step every entrepreneur needs to take. A business’s success does not only depends upon the operational values and…
Small/Medium Businesses
The Tech to Use in Risk Management
The Tech to Use in Risk Management Risk management is a major concern for any growing or established business. Sometimes risks pay off; other times, risk can damage your company’s reputation for ye…
How to Break Into the International Markets
How to Break Into the International Markets If you’re thinking about trying to sell your product or service as an SME (small to medium business) in international markets, there are a few things yo…
Mobile Marketing Tips and Tricks
Mobile Marketing Tips and Tricks The case for investing in a marketing strategy with an emphasis on mobile users is becoming stronger than ever. Recent research has revealed: By the end of 2019, an…
How to Incorporate Pinterest into Digital Strategy
How to Incorporate Pinterest into Digital Strategy Social media helps small businesses establish brand authority online, but the number of platforms can be overwhelming for smaller teams. Pinterest…
What Experts Say About the Importance of Reviews
What Experts Say About the Importance of Reviews People always research about the business and its services or products before they choose to buy from them. A survey by BrightLocal revealed that ar…
Curtailing Dirty Data
Curtailing Dirty Data Today, 67 percent of businesses rely on CRM data to segment and target customers and 64.8 percent of sales reps’ time is spent on non-revenue generated activities. Another rec…
Ideas to Create a Customer Experience Strategy
Ideas to Create a Customer Experience Strategy For a business to make its impact on the industry, it is important to keep close contact with its customers. Not just improving your products or updat…
Five DO’s and DON’Ts of Social Media Marketing
Five Dos and Don’ts of Social Media Marketing The internet has provided every business in the world with an opportunity to approach an international audience. In the digital world, you don’t have a…
What is Digital Adoption and Why Should You Care?
What is Digital Adoption and Why Should You Care? Digital tools are everywhere; your customers expect to do everything on their smartphone, and your employees order dinner through a digital voice a…