Mobile Marketing Tips and Tricks The case for investing in a marketing strategy with an emphasis on mobile users is becoming stronger than ever. Recent research has revealed: By the end of 2019, an…
Small/Medium Businesses
How to Incorporate Pinterest into Digital Strategy
How to Incorporate Pinterest into Digital Strategy Social media helps small businesses establish brand authority online, but the number of platforms can be overwhelming for smaller teams. Pinterest…
What Experts Say About the Importance of Reviews
What Experts Say About the Importance of Reviews People always research about the business and its services or products before they choose to buy from them. A survey by BrightLocal revealed that ar…
Curtailing Dirty Data
Curtailing Dirty Data Today, 67 percent of businesses rely on CRM data to segment and target customers and 64.8 percent of sales reps’ time is spent on non-revenue generated activities. Another rec…
Ideas to Create a Customer Experience Strategy
Ideas to Create a Customer Experience Strategy For a business to make its impact on the industry, it is important to keep close contact with its customers. Not just improving your products or updat…
Five DO’s and DON’Ts of Social Media Marketing
Five Dos and Don’ts of Social Media Marketing The internet has provided every business in the world with an opportunity to approach an international audience. In the digital world, you don’t have a…
What is Digital Adoption and Why Should You Care?
What is Digital Adoption and Why Should You Care? Digital tools are everywhere; your customers expect to do everything on their smartphone, and your employees order dinner through a digital voice a…
The Tools You Need To Write Great Marketing Emails
The Tools You Need To Write Great Marketing Emails Email marketing is still one of the most effective means for conversions, even in this day and age of more advanced marketing strategies. Yet the …
What Ad Blockers Mean for Your Business
What Ad Blockers Mean for Your Business Ads have plagued internet users since the 1990s but ad blockers have only recently seen widespread adoption. According to a survey published by portfolio web…
Why Digital Impressions Matter
Why Digital Impressions Matter Have you ever bought a fancy tech gadget or a gorgeous piece of clothing that ends up falling apart after a week? Appearances can be misleading. When it comes to any …