ChatGPT: 3 Creative Ways that Companies Incorporate AI Chatbots
It’s no secret that ChatGPT has changed the game for the tech field. The attention put on advanced AI has forced companies into a digital war between who can make the most competitive technology. Even the most unlikely companies are imagining creative ways to incorporate AI into their user base. Here are three examples of companies taking advantage of this digital war to boost sales and engage customers.
Domino’s “Dom” Chatbot
Domino’s Pizza joined in on the AI craze by introducing a chatbot that allows customers to order from the full pizza menu without leaving Facebook Messenger.
Upon clicking “message” on Domino’s Facebook page, or searching “Domino’s” on the messenger application, Dom is able to assist the customer with their order in a conversational manner. Dom will offer three options—New Order, Reorder, and Track Order.
By clicking New Order, Dom will collect your order and contact information by asking a series of questions. Then, the bot will be able to track your order and keep you updated on the status of its delivery or carry-out. Customers can also leave the page and continue to track their order by clicking Track Order and entering their phone number.
Customers with a Pizza Profile have access to multiple shortcuts through the chatbot. By clicking Reorder, Dom allows the user to choose between their most recent order or their “Easy Order”. Account members can save their favorite pizza order under “Easy Order” as a way to order with more efficiency. They can even simply send a pizza emoji to the chatbot to order their Easy Order immediately.
Dom is part of Domino’s “AnyWare” initiative which allows customers to order pizza from a multitude of digital platforms. Other platforms include Slack, Google Home, Amazon Alexa, smartwatches, and smart TVs.
The inclusion of a chatbot is no coincidence with its current popularity, but it’s also effective in boosting efficiency for workers and providing ease and accessibility to the customer.
Madison Reed “Madi” Chatbot
Madison Reed brings chatbots to the beauty industry by utilizing chatbot stylist Madi to take the stress out of finding the perfect hair color.
Madi offers an alternative to booking a hair color appointment, which often takes unnecessary time and effort. Madi is available 24/7 to give personal color matches, compare shades, and offer recommendations to clients.
Madi is available through SMS text. Simply type “hello” to 62824 (MATCH) to get started. Then, upload a selfie for Madi to analyze through image recognition. Next, Madi will ask questions to learn more about your hair goals, suggest a color based on your current primary and secondary hair colors, and even direct you to Madison-Reed.com to purchase the color.
Madi is certainly proof of how much chat AI has grown to assist businesses outside of its traditional sector. This chatbot can improve efficiency by allowing stylists to focus on higher-value tasks, can offer personalized experiences based on data analysis, and gives Madison Reed a competitive edge against similar companies.
UNICEF UReport Mental Health Chatbot
While most companies integrate chatbots into customer service, UNICEF (United Nations Children’s Fund) utilizes its chatbot to break the stigma surrounding mental health and offer advice and encouragement to young people around the world.
This chatbot is part of UNICEF’s UReport program, which provides a way for young people to spread and receive information on issues that matter to them about their local and global communities. The service is completely free and has been used by 24,000 youth worldwide as of June 2022.
The chatbot appeals to youth by being accessible on multiple mobile platforms such as Facebook, WhatsApp, Viber, Instagram, and more. Simply go to the UReport page on your platform of choice and enter the keyword “TIPS” into the messenger to prompt a response. The chatbot will then personalize a conversation based on your concerns, and send advice and motivation, as well as affectionate emojis and GIFs.
According to UNICEF, the goal of the platform is to help young people build the confidence needed to reach out for mental health help and support. The chatbot is a great tool to mimic the conversational style of a human while easing young people into the habit of being more open and comfortable to the idea of discussing mental health.
Ultimately, ChatGPT has surpassed the tech industry, making its mark on companies in new and creative ways. Chatbots allow companies to expand to different digital platforms, making their business, customer service, and/or products accessible from everywhere and therefore more competitive. Furthermore, these companies show patterns of a common interest—to increase productivity and improve the customer experience. Truly, only the future will tell what lengths chatbot AI will take the business sector, whether it be replacing humans or filling needed roles.