Holiday Email Design Trends to Generate Maximum Conversions
Holidays unveil the most lucrative time of the year. In 2022, it is anticipated that US holiday sales will touch an astronomical figure of USD 1.3 trillion which is a 3.3% increase over 2021. Holiday eCommerce is predicted to show 15.5% growth to USD 236 billion. So, how can you let this golden opportunity slip out of your hand?
As you know email serves as the most powerful tool to send personalized one-on-one communications, so you must pay special attention to your email marketing strategy, especially during holidays. Stay abreast with all the latest trends and send holiday emails that stand out in your inbox.
Here are the holiday email design trends that will give you an edge over your competitors.
1. Use Animations in Holiday Emails
GIFs add visual oomph to your emails and make them more engaging for the readers. The usage of animations in emails dates back to 2007 when Lake Champlain Chocolates tried them and lifted conversions by 49%. You can use animations in your holiday emails to showcase the entire range of your products or simply add some fun to your wish.
Here’s an email by Boden that creates a beautiful animation for the holidays.
You can go a step ahead and use cinemagraphs too in your holiday emails. They will take the subscriber experience to the next level as they take them back to the moment lost in time.
2. Incorporate The Power of Colors in the Form of Gradients
Holiday season emails are all about portraying vibrancy and a festive mood. So, what can be a better way than using different colors? Gradients allow you to use colors in their prettiest form, blended with each other. They have gotten more popular because humans are programmed to move their eyes from a lighter to a darker color. By using gradients, you can increase the likelihood of your emails being read and acted upon.
Prismatic Plants adds a lovely gradient in their email shown below.
3. Bold Typography
Your email presentation is of utmost importance, particularly during the holiday season. Use bold typography to bring attention to the important message in the email. Your subscribers are extremely busy during the holidays. So, you must adjust your text in such a way that it instantly conveys the purpose of the email.
Check how Floyd uses bold typography in their Earth Day email to communicate the important message. Building the right visual hierarchy through the remaining email enhances the brand personality and creates an impact.
4. Make Your Holiday Emails Interactive
Interactivity is not much used in holiday emails. So, if you want to take the “road less taken”, you can add interactive elements to them. It will encourage two-way communication with the subscribers and make them participate in the conversation. It will make the entire experience memorable for the users. They will be keener to talk about it with their peers. Another effective idea is to use gamification and add more fun to the emails. Such tactics go a long way in getting a higher click-through rate and engagement. Consequently, it improves the deliverability and the sender’s reputation.
Email Uplers nails the gamification trend in their Halloween email and imparts a delightful user experience.
5. Try Adorkable Email Designs This Holiday Season
Some people have come up with this new term – Adorkable. It stands for adorable, dorky, and awkward designs. Dorkily awkward and adorably real email designs are used to appeal to GenZ subscribers. Such designs have mismatched fonts, bold and idiosyncratic layouts, and maximalism.
Look at this adorable kitty to get more ideas about such designs.
As demonstrated by this image, these designs depict warmth, fun, and self-deprecating realness.
6. Take The Help of Different Shapes
Shapes are of different types: Organic, Abstract, and Geometric. If used right, geometric shapes prove to be immensely effective when compared to the other types.
For example, Circles represent eternity and wholeness. Squares depict equality and security whereas triangles convey direction and movement. The article uses circles and squares in their Black Friday email. Besides their innate purpose, they also make the email look uncluttered with a perfect amount of white space.
Along with geometric shapes, you can also use wavy lines to separate different sections in your holiday emails. They will also help represent playfulness in emails.
7. Experiment With Product Photography
Online shopping has taken away the option of touching a product, holding it, and experiencing its look and feel with the naked eye. To render a similar experience of shopping from physical stores, you can include images of real products in your emails. Nowadays, with the launch of advanced cameras, it is possible to display your products in 3D. So, make the most of this potential and use high-resolution product photographs in your emails. Whether you are in an eCommerce store or dealing with gadgets, you can use real images to trigger the user’s aspiration to purchase.
Google aces their product photography in this email:
8. Create Emails in Full-Width
Full-width emails that have an edge-to-edge appearance stretching throughout the screen give you more space to attempt interactive email designs. Even if you don’t prefer using full-bleed emails throughout the year, give it a shot during the holidays. You can incorporate other trends like gradients and gamification too for more aesthetics.
Have a look at this full-width Christmas email by Email Uplers.
Experience the live email here: https://emailmarketing.uplers.com/glam-up-your-christmas-tree-1
Animations, interactivity, typography, games in emails, and gradients — all these trends show how far emails have come from their plain-text versions. They have indeed evolved to be an impressive platform that emulates microsites. With email clients slowly getting more support for advanced email designs, email marketing professionals have a larger playground to explore. If you are in the process of strategizing your holiday emails, make sure you consider the trends discussed here and incorporate some of them this holiday season.