The Power of TikTok Sounds to Market Your Business
Marketing on social media has become one of the best and most effective ways to get information about your company out there to a wider, generally younger, audience. TikTok is among the most popular social media apps where users are able to make short, funny, and attention-grabbing videos that are tailor-made to each specific person and their taste in fashion, comedy, hobbies, and more. One of the best features of the app is the ability for users to find trending sounds to make videos as well – short sounds that could be funny quotes or music – which increase visibility on the app.
How to Search and Choose Trending Sounds
One browse down your For You Page is probably the easiest way to find a trending sound. You will see a scrolling title of a sound at the bottom of each video that you would be able to click on and use to make your own video. Another great way to choose a sound includes keeping up to date with popular dance trends and songs that can be used in the background of any video.
Choosing the right one for you might be tricky, but a lot of funny trending sounds are a great way to promote a product or service subtly so that audiences are less likely to mindlessly scroll past it on their For You Page. Incorporating a joke into an advertisement not only prolongs audience retention but, if masterfully done, makes your content appear on user For You Pages more frequently, further increasing your visibility on the app.
Using Sounds Effectively
Creatively using sounds is the best way to make sure your content is well-received and not brushed off as meaningless promotional content with no substance. Some of the best and most well-made promotional TikTok content includes popular influencers utilizing these sounds to make your company stand out in more ways than one. Find out how influencer marketing can make a big difference in your social media marketing here.
Don’t want to have a sound behind your video promoting a product or service? Muting the sound still allows you to fall under the search of it where those who are browning under may stumble upon your video, despite the sound not being the focal point. This trick makes it easier to gain visibility while remaining true to your promotional material.
The best way, however, is to engage with your audience by cleverly incorporating dance with text to introduce your product, using funny quotes to playfully make fun of a competitor, or influencing your audience to comment on something related to the sound and product for higher engagement.
There are many ways to get ideas from popular videos under these sounds and personalize them to make sense with your business strategy and target audience. Sound marketing is most definitely one of the biggest avenues of promotion on the rise in 2023. One scroll down your curated For You Page will make this process seamless and fun!