5 TikTok Marketing Techniques for Businesses
The increasing popularity of the social media app TikTok has created new avenues of fame and even serves as a full-time job for many popular creators. With its exponential growth over the past three years and thanks to young creators taking advantage of its unique features, TikTok has amassed millions of users and has sparked new forms of advertisement and marketing.
Individuals often come across sponsored posts that are hidden so well as regular content they find themselves enjoying them and watching them in full before they even realize it is a promoted post. Below are 5 of the most advantageous TikTok marketing techniques for businesses:
1. Take Advantage of Trends
In addition to the comedic ability required to capture the attention of TikTok users, one must take advantage of the fast-paced nature of the app to prevent users from simply scrolling past your post. Keeping up with dance trends and trending sounds is especially important to gaining virality. These trends work with the algorithm of TikTok and allow for brands to easily gain popularity by emulating content made by the most popular creators on the app. As long as individuals recognize the patterns of trends across a period of time, your brand is sure to make an impact on active users.
2. Use the Right Hashtags
Hashtags are one of the easiest ways to gain visibility on TikTok as users are constantly searching for trending topics and associated words. TikTok SEO is optimizable and it is used to get videos related to your business on the For You page when your hashtags are broad and relevant to your business. If you have trouble coming up with engaging hashtags, take a look at the search page and look out for hashtags that are associated with videos similar to your brand’s purpose. Choosing such keywords makes for more expansive audience outreach and the ability to curate your content to align with whatever hashtags bring in the most engagement.
3. Utilize TikTok Ads for Businesses and Creators
In order to view audience insights and a quantitative view of a business’ TikTok account, it is important to open an ad account specific to Businesses and Creators. With this feature, it has become increasingly simple to obtain real-time user feedback and recognize what strategies work best for your business. In order to run ads on your account, it is necessary to create an account as a TikTok Ads Manager so your sponsored posts are featured on all users’ “For You Pages” that interact with your type of content. This way, you are less burdened with building your own audience. You are guaranteed a spot on the For You page with optimized hashtags for your brand.
Tiktok ads come in two forms: behavioral targeting and interest targeting. Behavioral targeting is focused on user behavior in the past few days while interest targeting is more focused on the broader interests of a user across their interests that could align with your business. Tiktok also offers custom audience targeting that allows businesses to target those who have already interacted with your brand in the past whether it be on TikTok or elsewhere. Choosing between these options is the first step in optimizing your brand’s visibility on TikTok.
4. Review Analytics
Reviewing your analytics is a great way to learn the algorithm and behavior of audiences who are interested in your brand. Adjusting your content and hashtags to align with what works best after trial and error are Marketing 101 on any platform, and your TikTok ads account will allow you to view these analytics in a concise way to make future decision-making easy and focused on particular aspects of your advertising techniques.
5. Influencer Marketing
TikTok has implemented the TikTok Creator Marketplace to make finding influencers for marketing purposes an easy task. By joining this marketplace, you will have access to metrics for different influencers based on their audience demographics, engagement metrics, and more. Here you are able to choose and connect with influencers that fit your brand the best and make the most out of your product in collaboration with the influencers and their respective audiences.
TikTok has revolutionized the way young people consume content and will continue to serve as a platform for education, comedy, a multitude of talents, and business. Having a TikTok account for any company looking to expand their growth is a must in order to connect with a younger generation and increase your visibility among other companies. The app has become a powerful tool for all things marketing and will only continue to grow as the leading means of promotion. Listen to the Super U Podcast to learn more about how Small Businesses and Fortune 500 companies are using TikTok Marketing and TikTok Advertising to dramatically increase brand awareness and sales.
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