The Best Social Media Channels from US Sportsbooks
Social media has become an integral part of our technology-driven everyday life. It is no surprise that the newly booming sports betting industry is capitalizing on social media to drive its market forward. It is obviously a two-way trade since the interested bettors can get every information about sports betting at their fingertips. Whether you want to go through the betting options available in a sportsbook or view in-depth match analysis for your future bets, social media channels serve your purpose efficaciously. Let’s take a quick look at the best social media channels from US sportsbooks that can revamp your betting experience.
FanDuel – YouTube
YouTube is no doubt the best platform for videos, covering every possible topic on the planet. There are YouTubers who create content regarding the ins and outs of sports betting, but there are official channels of sportsbooks as well.
FanDuel is one of the largest daily fantasy sports providers in the US that uses YouTube’s attractive interface for interacting with sports betting enthusiasts. They have incorporated sportsbook and online casino features over the years. FanDuel’s sportsbook provides a multitude of one-day betting options that include the best leagues like NFL, NBA, NHL, MLB, and other college football and basketball games, alongside horse racing.
Their YouTube channel is followed by 41k subscribers and features 3.3k videos, which provide the necessary betting odds and match analysis required by the viewers. Quite naturally, they keep the channel updated with the latest news that can shape sports betting. Renowned analysts like Pat McAfee and Kay Adams feature regularly in their channel, leaving no doubts regarding the quality of their content. They have other social media accounts on Twitter, Instagram, and Facebook as well.
Barstool Sportsbook – Twitter
Twitter is one of the most popular social networking sites in the US, that features verified accounts of the best sportsbooks in the country. Penn National Gaming launched Barstool Sportsbook back in 2020 and simultaneously came up with a Twitter channel designed specifically for this purpose. The sportsbook now operates in 13 states across the country and offers exciting bonuses and promotions to its users. And their Twitter channel has gained momentum as well, followed by 480k people around the world. It keeps the fans updated with match results and betting scenarios via memes, posts, and video clips. To know every detail about the popular leagues in the country like NBA, NFL, MLB, and MLS, Barstool Sportsbook twitter account is worthy of a shot.
They have a well-performing YouTube channel for different kinds of content altogether. Dave Portnoy releases podcasts with his Barstool colleagues and other celebrities associated with the sports industry on the channel, watched by thousands of people in the US.
DraftKings – Facebook
DraftKings is another fantasy sports betting company based in the US and is the biggest competitor of FanDuel in the market. The company launched its sportsbook back in 2018 and lets its users bet on all the major sports competitions in the US, which include MLB, NHL, NBA, NFL, and PGA, alongside other popular competitions like soccer, wrestling, and racing.
Facebook, being the fun place it is, offers a suitable platform to DraftKings for expanding its user base via humorous memes. However, the channel is not restricted to memes only, as it offers important updates regarding the leagues featured in their sportsbook. Currently, the page is followed by nearly 1 million users in the Facebook community.
And if you want to go through longer in-depth match analyses and podcasts from the experts, the DraftKings YouTube channel is going to be the go-to channel for you.
PayPerHead – Facebook
Now if you happen to be a bookie/agent rather than a bettor then the Facebook channel from PayPerHead.com is a good place to be because they specifically look at matches/books from a bookie’s perspective.
This of course is also useful information for gamblers as well, as it helps them understand the bookie mindset and why the book is structured like it is.
BetMGM – Instagram
Instagram, now owned by Meta, is quite flamboyant in nature when it comes to its contents, just like BetMGM, the sports betting faction of MGM Resorts International. Instagram provides a perfect blend of pictures and videos, which is capitalized well by BetMGM’s verified page on the social networking site. BetMGM’s perks like live streaming, a wide variety of betting options, and various promotions and bonuses are explained well in their Instagram posts. And obviously, there are news and memes coupled with other details. Longer videos like podcasts and match analysis can also be found in their channel, thanks to Instagram’s supportive interface.
Social Media Acts Wonders in Sports Betting
Since the legalization of sports betting in the US back in 2018, social media serves as a powerful marketing tool for the leading sportsbooks in the country. And going by “the more, the better” notion, the sportsbooks expand their social media presence by not restricting them to a single channel. The fans welcome the move as well, as they are more aware than ever when it comes to sports betting.
This article has been published in accordance with Socialnomics’ disclosure policy.