Make The Best Of TikTok Marketing To Boost Your Business in 2021 With Top 7 Tips
What started off as a way to share short, often funny videos has quickly evolved as one of the most popular and downloaded social media platforms on the planet. With TikTok’s rise to prominence as a social media powerhouse and a symbol of current pop culture, marketers looking to reach out to this increasing sector of often young potential customers have plenty of options.
TikTok can be considered as the self-proclaimed “leading destination for short-form mobile videos.” The platform’s monthly active users were expected to be around 680 million in November of 2018. In October of that year, HootSuite projected that the platform had around 800 million active users. And that’s not all.
According to the court documents published by the company, TikTok passed the 2 billion global download mark in August 2020. That wasn’t the only download milestone reached by the corporation last year. In 2020, TikTok was also the top downloaded app.
In short, it goes without saying that TikTok is fast expanding, with the typical user accessing the app over 8 times a day.
Top 7 Tips To Promote Your Business On TikTok
TikTok has the largest demography of Gen Z users on social media, with a large portion of its users being younger than those on their platforms. It’s a hotbed for users and businesses alike, with all of these prospective customers congregating in one location and creating fascinating content.
With an increasing number of businesses experimenting with social media marketing, here are some tips to assist you to market your company on the platform.
Make a Smart Use Of Hashtags
Hashtag challenges are one of the platform’s and the TikTok community’s most important features. Whether you’re a seasoned TikTok expert or a beginner just getting your feet wet, you’ve definitely noticed that there are a lot of different challenges that appear to be active anywhere at a particular time.
The goal of TikTok challenges is to produce something that users want to imitate and then personalize it with their own flair or personality. Companies with a TikTok account and a properly designed hashtag challenge may leave the rest to the TikTok community. Users who are interested in the challenge can participate in just a few simple steps.
Use some tried-and-true generic hashtags that have exploded in popularity and are designed to help your postings reach as many people as possible.
Take a look at the ones below:
Look at trending hashtags
Go to the Discover page and look for a list of hashtags that are currently trending. Lok through the hashtags to see if any of them apply to your company or industry, or if they represent broader challenges to which you could add your own twist.
Get Some Inspiration From Influencers
Examine the hashtags used by influencers in your vertical. After you have followed the methods to locate niche influencers in your business, take their hashtags and try them out on your own posts to see how they work.
Use general popular hashtags
Use some tried and true generic hashtags that have exploded in popularity and are designed to help your posting reach as many people as possible. Take a look at the ones below.
Collaborate With Influencers
Although TikTok influencer marketing is still relatively new, it has the potential to be one of the most effective ways to target the younger population on social media. When you use the platform, influencer marketing is one of the most powerful ways of marketing.
When it comes to advertising your product or promoting your business, partnering with influencers can help you reach a huge and engaged audience. And, regardless of platform, if you’re a brand looking for a way to interact with millennials and Gen-Zers, influencer marketing might be the greatest option.
Create Funny And Informative Content
TikTok’s popularity stems in part from the fact that it is always entertaining. On TikTok, entertainment is paramount, whether it’s a demonstration of dance talent, humorous skits, or uber-informative content. Almost every TikTok post is entertaining, hilarious, or cool. So you can’t expect to succeed on TikTok by using the same old, stale advertising approaches. This generation is in need of different approaches.
You must be innovative in order to create content that allows your audience to enjoy (and sometimes even participate in!) the moments. To appeal to your core market, you may need to include some useful information about your niche or products/services, depending on your brand. Make your content fun even if you work in the most narrow of company verticals!
Advertise On TikTok
If you’re looking to advertise on TikTok in order to reach a new audience, you’ve come to the perfect spot. Many marketers have entered the TikTok market since it is mainly untouched and uncluttered – and there are a variety of advertising options on the network.
Brand takeovers, in-feed advertisements, branded effects, and TopView are all options for brands to advertise on TikTok in addition to hashtag challenges. Make sure to take the best of the offered benefits of those.
TikTok’s quick development has shown no signs of slowing down, despite the fact that it is still relatively young. Brands who are daring enough to venture into this new territory will be able to expand their business faster and more easily than if they wait even longer to create a brand account. You’ll gain more exposure and engagement, as well as the chance to get in on the ground floor.
Brands that are willing to be entertaining and engaging, or even ingeniously self-deprecating, have a good chance of gaining traction on TikTok and expanding their social media profile. For some, it looks to be the best-kept marketing secret of some brands. Do you want to be a part of it as well?