Brand Building Through Social Media: 7 Tips That Can Do the Trick
Every business yearns for creating a strong brand presence for itself. In the present-day digital world, this can be accomplished through multiple means including search engine optimization, pay-per-click marketing and more. However, social media marketing stands out as the most impressive and effective of all.
All top global brands effectively and consistently use social media marketing to strengthen their brand presence across the world. What makes it so impactful is how you can build customer loyalty and trust so effectively through it. In case you too are considering creating a social media branding strategy for your business, here are some useful tips that can help you immensely in this regard.
Use the Right Platforms
Please note, not every social media website was created equal. For instance, Twitter is essentially for conversations, ideal for sharing brand-related topics and industry news. Facebook on the other hand although is quite like Twitter, but for older audience. For brands seeking a visual impact, Instagram is a far better option that allows for sharing of projects and for enabling connections with multiple entities like clients, brands and more. The purpose is to locate a platform capable of boosting your business’ profile and connecting it with its target market.
Give Your Brand a Voice
Ensure that the content and images your post on different social media portals are consistent with the brand image and style you want to portray. You should treat them like a part of your advertising toolkit, keeping them uniform across different platforms.
Make Frequent Posts
It’s important to post frequently in order to create better engagement with your target audience. For instance, if you’re posting couple of times per week on Instagram, you can at least post more regularly through Instagram stories in order to maintain connection with your followers.
Visually Appealing Content Matters
It always pays to edit images using some professional editing tool, in order to bring more coherence, professionalism and a polishing effect to your feed. Here are some highly effective social media tools you can consider using.
Think of a Unique Hashtag
Using this strategy offers people one more ways to locate and share your offerings. Carry out some research and rack your brains to use totally original and new hashtags each time.
Mix Things Up
When it comes to Instagram, your primary feed should serve as a snapshot of your entire brand. The Instagram stories can be used for highlighting things you love, different talents and the works of other companies. However, it’s always good practice to tag the corresponding photographers, creators and brands to help them gain more followers too.
Get Influencers on Board
It’s highly recommended to follow every influencer in your specific industry, and engage in meaningful online conversations with them. You can like and comment on their posts in order to get noticed by them. It also pays to post regularly about their work and tagging them simultaneously. Furthermore, it does no harm in sending a direct message to form an initial connect with them, however, do it respectfully and contact only once.
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