How Influencer Marketing Platform Can Boost Your Business (2021)
The power of the stimulus of influencers in the recent digital space has been absolutely understated. Many brands have been jumping on the bandwagon of influencer marketing to benefit from the brand association leverage strategy of these internet celebrities.
However, many brands lack the finesse of connecting, communicating, and collaborating and thus, fail to meet their business goals.
The top influencer marketing platform not only boasts a respectable network of influencers but also excels at creating marketing campaigns and designing strategies that are goal-oriented and time-bound.
With that said, let’s begin!
What Is an Influencer Marketing Platform?
Simply put, an IM agency is a middle entity that establishes and maintains connections between influencers and Businesses. Brands have products and services which they want to promote in new markets. But, alone, they lack credibility – they seek help from popular faces within their niche to overcome this obstacle.
For a brand, an agency is an attractive alternative to find the right influencer quickly.
Influencer marketing agencies are on the rise. The number has risen from 190 in 2015 to 1120 agencies in 2019 – and it will only grow in the coming years.
What Is the Role of An Influencer Marketing Platform?
You can think of an influencer marketing agency as your best friend – one who will be with you throughout the campaign.
Planning and commencing a campaign requires many things from a leader – time, energy, patients, among several others.
At times there is too much for a marketing specialist to deal with on his own – this is where these agencies come in to shoulder the burden. An agency’s existence is rooted in bringing brands and creators together, establishing a relationship between them, and ensuring that the partnership yields favourable results for both parties.
These agencies will devote their resources to the success of your campaign – after all, their company image is at stake.
If you look hard enough, you will find tools and websites that can connect you to famous celebrities and provide Analytics to gauge the venture’s performance. But it is advisable to seek help from experts in the field so that you get suitable returns on your investment without incurring losses.
How Influencer Marketing Platform Can Boost Your Business
1. Select an Influencer That Is Perfect for a Specific Campaign
Agencies that have been around for a while have a database of internet celebrities for collaboration. But at times, they also undertake activities to find new upcoming internet stars in the media space.
Finding the right face is the first step of a long campaign. It is also vital because the right person will help a brand reach its defined marketing objectives.
2. Starting an Influencer Marketing Campaign
The task of creating and executing campaigns falls upon the agency. Hence, they are required to have sufficient knowledge about the business’s target audience, consumer preference in content, customer behaviour, tone of voice for message delivery, etc. All this information is required to determine effective methods of promotion and determine the task of campaign leaders.
Social agencies are also responsible for selecting social media handles that are relevant to promote the underlying business. Sometimes they also give suggestions that serve as the groundwork for marketing strategy development.
Besides the primary campaign, the agency also performs other activities such as organizing contests and giveaways, selecting campaign themes, discovering the right hashtags, advertising, product placement, and many more.
3. Negotiating With the Influencer
The agency is responsible for finding an influencer and are needed to talk about the outcome of the brand wants, key topics, rate, and different aspects surrounding the campaign. The business that procures the agency’s services is only required to make necessary changes and provide a verdict on the final approval of the campaign.
4. Start To Optimize, Manage and Coordinate the Campaign
The agencies should be alert throughout the entire duration of the campaign – they are in the driver’s seat. Whenever the campaign is going off track, they are needed to make the changes and corrections to get it back on course. The brand only has to provide their feedback, agree with the changes, and approve the launch.
5. Analysis and Reporting the Outcome of a Campaign
The work is not finished when the campaign runs its course and reaches its end. The agency still has to analyze the outcome, create a report explaining the results, and highlight tasks are undertaken after completion. The brand has the right to know how their money was spent and receive all the metrics related to the campaign’s performance.
Collaborating with an Influencer Marketing Agency – Best Tips
1. Have Clear Goals
Just like everything you do in life, you need to start with your goals. They allow you to create a well-planned framework to follow. The plan you create needs to include details of your target market and your product/service features – this will help you design the right strategy. Of course, you can make changes when required, but at least you will gain clarity on your end goal.
2. Begin Exploring Influencers
You can do this task manually or use the tools that are available in the market. Nonetheless, you need to have a list of the best internet celebrities that can collaborate with your brand regularly. But there are instances where you need to search for new celebrities who are better suited for a specific campaign. This step gives you a rough idea of what kind of people you want for representing your brand.
To Sum Up
Influencer marketing trend is on the rise and the industry is expected to hit $13.8 Billion at the end of 2021. Collaborating with an agency is the right choice if you want to meet the demand of your brand and grow the business via collaboration with famous personalities.
The more aware you are about your goals, and target audience, the better the results you will get from a campaign.
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This article has been published in accordance with Socialnomics’ disclosure policy.
