Top Business Branding Trends
Branding is used to establish or enhance a business or product identity. It can be implemented visually across the entire output of the business or in an individual campaign.
The basic ideas behind branding have remained the same for decades, however, adaptations are constant as trends change. Here you will find details of what branding is, current trends in this area, and tips for your own marketing and branding. You will learn how to get your brand image right.
What is identity branding and why use it in business?
The strategies of branding in business have been used for decades to create an identity for a company or product. Your brand represents your corporate identity and/or your product identity to all, providing a cohesive image that your customers can relate to. It should be unmistakably ‘you’.
Having a visual design and logo which appears on all of your products, letterheads, brochures, and advertising makes your branding creation memorable. When a customer sees this image or color scheme over and over, it brings a pleasant familiarity to them. If they feel positive about your brand, they will remember you.
Having a strong and cohesive visual brand greatly helps to create marketing campaigns that have authenticity and appeal. Carrying the same design details on all of your marketing breeds the familiarity mentioned above. In return, it can help sell more of your products.
Branding is the visual voice of your company and sets the instant tone for your products with your customers. When you design a brand, it is usually one of the first things a customer notices about your product or business. Whether your customers are aware of it or not, your visual brand speaks to them about your company; if it cares about others and is trustworthy. Branding is vital to any business in 2021.
Here at Crello, you can create YouTube banner for promotional videos featuring your brand to spread the word about your business or product easily and quickly. Let your brand speak for itself.
Branding: Main Trends
Throughout 2020 and 2021, there have been new trends within branding to take into consideration. Some appeared previously, but in 2021 became more important. Other trends have been born in the past year and are making an impact on the creation of brand marketing.
- Honesty on social media – Make your business visually display what you want to say (and the tone of voice) is of major importance throughout 2020 and into 2021. You need to consistently be authentic online throughout all of your posts and interactions. Become a business customers know they can trust.
- Eco-friendly- This is a major trend in today’s business and marketing world. Representing this tendency in your branding demonstrates that you are an attentive business that thinks about others. Like-minded customers will appreciate your green efforts. It also shows that you are a responsible product or business. This is another way of gaining trust with your customers and it is a very popular subject to publicize.
- Inclusivity is vital- Attract a wider range of customers by showcasing diversity (learn more about inclusivity in branding from Business2Community).
- Glitch typography and images – Use images and typefaces that do not look overly stylized and professional works well in the current market. Even images and typography styles that would have been deemed not beautiful enough just a few years ago are now fashionable. Your customers find beauty in the visually striking and unusual visuals that they see. It adds to the authenticity of your branding too! Although you may still have an aspirational image, perfection is not attainable. Your customers know this and want a brand they can relate to.
- Promote aspirations – People dream about an extraordinary life! Make your brand seem more aspirational. Your branding should be an improvement on what they currently have in their lives.
- Decide how you want to help your customers. Are you designing a brand of exciting, new ketchup, or creating waterproof mascara that every woman will want to use? You need to solve a problem for your customers and enhance their lives in some way. Knowing what you want to achieve from the beginning helps create the cohesive branding that you are seeking. Having your first brand idea is the cornerstone of creating a satisfying consumer experience.
- Define your perfect customer. Even if they do not exist, this step will give you a definitive type of person to build around. Giving them a complete identity will help focus your ideas toward pleasing that individual. Many people in your area and around the globe will identify with what your brand content is saying and will take interest. Having this clearly defined person at the forefront of your ideas will steer your marketing on the right path.
- How should your customers feel about the company or product? Make a list of emotional connections you can aim for in your design, branding, and marketing. Real customers have an emotional connection with brands, even those they dislike. It is part of being human. Consider these factors when developing your branding (learn more about making the customer experience your priority from Forbes).
- Enhance and tweak various factors as you discover what works and what doesn’t. Refining your brand is key. Customers’ tastes change with age and income. Trends change in society, as do our habits. Marketing and branding must be an ever-evolving process.
Branding is seen by everyone, everywhere! Being a memorable brand is important as it will drive sales. Customers will recognize your brand in shops and online. Having a memorable visual representation of your business and product makes the difference between drawing a sale and not.
- Branding is seen everywhere; especially in the age of technology. It is the visual representation of your business or product
- It makes you memorable
- With our tips and list of trends, you are now well-equipped to create a positive, successful brand
These fantastic tools, our tips above, and a list of current trends will help you to display your brand identity far and wide.
This article has been published in accordance with Socialnomics’ disclosure policy.