Google To Allow Real-Money Gambling Apps In The U.S
Google’s Play Store is the main focus of attention for software developers and those who promote their games for mobile users. Until recently, it was not permitted for gambling apps to be delivered to prospective players through this platform. Things are about to change as Google’s policies will allow gambling and betting apps on Android. In the beginning, this will only happen in two dozen countries, but more are likely to be added to the list in 2021 and beyond.
Beware of specific country restrictions
Google is free to allow gambling apps on its platform and even impose restrictions on residents from certain countries. The same works the other way around since each nation can decide if they want to allow its residents to have access to gambling website apps. This means that in the foreseeable future, there could be plenty of countries where access to these applications will still be impossible. The good news for betting and casino games fans is that they have a better chance to download such apps on mobile devices.
The restrictions are expected to vary greatly based on the type of gambling supplied through Google’s Play Store. That’s because each country has a specific approach to different types of gambling. Some might choose to accept only casino games while barring access to sports betting and poker. Others can choose a different approach and players are still expected to do their due diligence and check with local laws. Lottery games are expected to be the most popular worldwide, as this type of gambling is generally tolerated even in countries that have a negative approach to this type of entertainment.
Specific restrictions for US players
The United States is once again a special case, because of its unique approach towards gambling. The federal laws apply nationwide, but each state can regulate gambling and this is where things get complicated. Players from certain states will be unable to install and play their games of choice, even though Google has changed its policy. Speaking of policy, developers are still expected to go through the application process, in order to be allowed to promote their gambling apps on the Play Store.
The decision to allow real money gambling apps in the US isn’t arbitrary, but rather a response to Apple’s recent actions. iPhone and iPad users can already download these applications and play their games of choice, so Google had to follow suit. It goes without saying that the legal restrictions that apply to gambling are valid for both platforms. This is the first big step towards accepting gambling ads, but other forms of gambling mechanics were already available. Loot boxes are a shining example and there were plenty of games already on the Google Play Store that rely on micro-transactions to be profitable.
This article has been published in accordance with Socialnomics’ disclosure policy.