The Best Online Sales Channels in 2020
Only 76% of the population in the U.S. are active internet users. The Internet dominates everyday activities. Whether it is to buy, research, look for information, or simply interact with other Internet users.
A business must be present where the target market is. In most cases, it means having an online presence and being accessible for online purchases.
There are different online sales channels. The ones you should use depend on your business needs. The good news is, though. setting up or trying an online channel for your business is much more affordable than creating a physical one.
This allows you to correct and change your strategy in case you made the wrong decision. In the meantime, take a look at the most popular sales channels in 2020.
Online Store or E-commerce
The more sales channels you use, the wider the reach will be. Having an e-commerce store is the best way to express your brand identity, or who you are. It is especially important for building a name as a brand.
There should be all the products and services you offer, while also giving the customer a sense of who you are. They will be more willing to buy different products rather than just one in specific.
Your e-commerce store is also a landing place for all the users you find through social media channels, online ads, or marketplaces.
Social Media
If you have an online store, it is very important to give visibility to your business through social media.
Currently, the most important ones are Instagram and Facebook. Facebook has a partnership with approximately 2.449 million users and Instagram has more than 1 billion active users worldwide.
This platform has developed a section where you can buy and sell. The so-called Facebook Shop. Whereas in Instagram, you can create a business profile with all the information about followers and metrics.
You are able to add a link to your website, your contact information, promote publications, and advertise your products.
Google Ads
Google ads are based on pay-per-click advertising, which offers the possibility of reaching a wider audience of potential customers. In order to use this platform, it is important to know how to create and manage online campaigns in a professional way to make a profitable investment.
Google Ads is not only intended for those who want to sell, but also to generate traffic to your website and make your brand known.
Marketplaces
Marketplaces are virtual platforms that allow advertisers to register and market their products and services through them.
These platforms are a great help for many companies that can offer their products or services and distribute them through third parties.
With this type of platform it doesn’t matter if your business is big or small, the point is to be in a market that already has a good reputation online so that your business becomes trustworthy. This will give your business greater visibility, which means greater sales.
There is no specific platform that guarantees more sales than others, but we do have a wide variety of online sales channels that we should take advantage of if we have an online store. Everything will depend on the characteristics and needs of your business.
This article has been published in accordance with Socialnomics’ disclosure policy.
