5 Photography Marketing Tactics for Success
Photography is your passion. You’ve studied it, explored its different genres, experimented with its curvatures, refined your skill with experience, and now, you’re ready to step out into the market. Except, the market is already full of professional photographers doing exactly the same things you’d be doing. How would you stand out? How would you accentuate your uniqueness? How would you possibly make the target audience see that you’re the perfect option for them? By marketing your product the right way.
The following are the top five effective promotional hacks that will boost your photography business and give it a jumpstart into a successful future.
1. Utilize Social Media:
Right this minute, millions of people all across the world are checking their smartphones for the signs of a notification, casually browsing their colorful newsfeeds, or indulging in a funny cat video of some sort. Such is the impact of social media on today’s generation. If you’re wise, you’ll tend to monetize this general behavior. How? By giving the online crowd exactly what it needs. Aesthetic distraction. Create a profile on various social media channels, especially the ones which go well with your selected niche, like Instagram, Pinterest, and Snapchat, etc. Post your photography on a regular basis. Employ automated assistance to keep track of traffic, and respond to comments and queries. Be consistent and highly responsive, which can only be done over an excellent internet connection. As a result of this marketing practice, you’ll win recognition, drive leads to your business platform, and expand the profit margin.
2. Optimize through Content:
Those that avoid the exhilarating buzz of social media, prefer to frequent the realm of sophisticated blog posts. If they have a problem, they type it in a search engine’s bar (the precise terms being called keywords) and are automatically presented with various solutions. For instance, a couple is looking to hire a remarkable wedding photographer, then they’d type the relevant keywords in Google’s search bar and be presented with a list of famous artists. It is as simple as that. All you need to do is ensure your place on that Google-recommended list. How can you do that? By:
- Purchasing a reputable domain.
- Creating a professional-looking website, with your portfolio intact.
- Publishing high-quality content on a daily basis, with keyword inclusion and other SEO-friendly tactics.
- Linking social media avatars/pages to your blog. Basically, interconnecting.
- Giving a call to action and delineating user subscription options.
3. Get Featured on Authority Sites:
In an ideal commercial scenario, businesses go hand in hand with each other when it comes to mutual promotion. One gives a shout out to the other, while the other returns the favor by featuring the products of the first one on its personal platform. It’s all about collectively swaying and influencing the tastes of consumers. Similarly, there are photography giants already in existence, with a huge fan following and credibility amongst online communities. If you can get your work featured on their high-domain-authority-website, then, you’ll also catch the attention of their traffic and convert them into potential clients. Plus, you’ll look good in the eyes of the search engine too.
4. Engage the Audience with Promotional Contests:
Everything gets boring after a while. You post your photos regularly, which get liked and shared by the same number of people who subscribed to you in the beginning. No more followers come your way. The traffic flow becomes incredibly slow and exceedingly monotonous. This does not sound good for your blooming business, does it? So, it’s time for you to alter your marketing strategy a little bit and spice things up for online users having incredibly short attention spans. Catch the interest of the users by launching campaigns, conducting charities, and starting promotional contests, with specific time duration to induce excitement in the audience. It will spread like wildfire, believe me, earning you more followers and future clients.
5. Network via Email:
Do you know how at the end of each blog post, you request the readers to send in their email addresses to receive future notifications, deals, updates and newsletters from you? And then you think that who’d have the time in the world to check emails given the rise of other connective mediums? Well, you couldn’t be more surprised when people actually send you their emails and subscribe to you. Email is totally in vogue and marketing through email is totally underestimated. Utilize this by building a chain of consistent email followers and then preferring them by sending gift cards and other exclusive deals to them. Make them feel special, and they’ll stand with you, promoting your business to others.
This is how using the aforementioned tactics, you can promote your photography business and gain a well-deserved success. Moreover, remember to create a plan to do so instead of going in blind. You can’t figure it out on the way, strategize beforehand.