Re-purpose Social to Hire Local
Social media remains a wide-open frontier these days, with 3.2 billion users — 42% of the global population — logging in to peruse content and converse with friends for an hour and a half every single day.
It’s such an unwieldy market for goods and services that we instantly become a statistic. In reality, we are wholly unique individuals with our own preferences, goals, and visions of success. Big Tech persuades us to “buy into” their offerings through sheer market saturation — appearing as though they’re the only player in town — but that doesn’t mean they offer the best value or service.
Don’t gaze into the cloudy stardust. Instead, socialize online with the purpose to identify highly qualified professionals close to home who genuinely understand you and how to best serve you.
Customers Will Thank You
Some 43% of consumers who shop online also average 1.7 trips a week to their physical stores, which is higher than the national average of 1.6 trips per week. The same holds true for homeowners opting for smaller contractors for jobs. Hiring from the local talent pool signals to customers that you’re a true citizen in your community.
Hiring local talent circulates the proceeds within the community in which you reside, since 37% of small businesses currently outsource to other small business, and more than half plan to outsource in 2019.
It’s also much easier to vet potential relationships. Locals are more likely to offer references you might know directly or through an acquaintance. References from someone you know directly or indirectly will likely be more reliable than anything coming from a distant stranger. Consequently, the quality of all small businesses bidding for your work will likely become much higher as well.
Whether in need of a handyman for a small project, or a small army of craftspeople for larger endeavors, locals more often than not exceed expectations.
When you hire locally, you build their clientele, which benefits you equally. You enjoy peace of mind from a job well done as they gain more exposure and other potentially long-term clients. Sure, the work still carries a price tag, but it’s worth it knowing that you’re helping to sustain a family’s future as they grow their beloved enterprise.
Most importantly, through such strong relationships, you know exactly whom to contact when issues arise. Perhaps you will depend upon the great services of this small business for many years to come.
Social media represents an essential opportunity to start networking and building relationships, but media richness theory finds that meeting in person is still the richest form of communication.
When you live in the same area as the individual with whom you embark on an endeavor, you forge an instant connection that fosters trust. Hiring nearby businesses represents the most logical, worthwhile route when scouting professionals online to tackle a job.
Furthermore, when you live in the same neighborhoods, you share an understanding of its culture, initiatives, resources, and obstacles. Nothing feels better than the comradery and serenity when you connect with the same team that remembers you and your project. In fact, the personal touch ranks among the best amenities that contractors offer. It’s the feeling that your needs matter to them and that you as a customer matter to them.
Simplicity & Accountability
Choosing your preferred professional for projects becomes easier when you eliminate large names and companies from the line-up at the get-go. Since they live in the areas that they serve, they are compelled to perform quality work that satisfies their customers and develops a good reputation to survive and prosper.
If you’ve ever tried finding a local telephone number or email address for any large corporation to resolve an issue, you know it ain’t easy. Nobody wants to address critical pain points in their lives with faceless phone representatives with no stake in the outcome or even worse, a soulless chatbot.
Area business owners are normally directly connected to every employee in the organization, which leads to an approach in which everyone takes your problem seriously.
Ensure that you purposefully connect with top locals online to execute your project flawlessly offline. Your community will thank you.