6 Things You Can Automate With Facebook Ad Campaigns
Given how powerful the targeting options on Facebook’s advertising engine are, you can easily find and advertise to your ideal customers.
As a platform, Facebook Ads is so effective because of the data its parent company has at its fingertips. After all, everyone uses Facebook’s various products (Facebook, Messenger, Instagram, and others) all day long. In fact, we spend about 20% of our online time on Facebook or about 50 minutes per day across all their platforms.
But despite the power of all this data and targeting capabilities, it’s still a challenge to maximize your return on ad spend (ROAS). According to the latest benchmark report from AdStage, Facebook’s newsfeed ads are demanding a 19.6% higher cost per click (CPC) than they did a year prior, while clickthrough rates (CTR) are plummeting to 23.8%.
Reading case studies of success stories from companies like Active Faith might make you wonder why your Facebook ad campaigns aren’t able to drive a 370% ROAS. That kind of performance lift takes a lot of time and effort, doesn’t it? You could invest in extra manpower, pay for a dedicated ad management service, or spend all day optimizing and experimenting.
Thanks to automation, that isn’t necessary. Here are some quick, efficient tech solutions to help you make sure your ad spending is driving the maximum ROI.
1. Automate Campaign Changes With Facebook’s Own Rules Engine
Facebook’s native ad tools are a great place to start when it comes to experimenting with ad automation. Once you get used to how things work with the native platform, then you can experiment with others. Facebook makes it easy to change campaigns with their own set of automation rules. This doesn’t replace the need to monitor your results, but it helps prevent wasted time on busy work associated with handling ads manually.
Automated rules rely on a set of variables. These variables include conditions and actions. For example, campaigns can automatically be turned off when the cost per app install rises above a certain threshold. You can create settings that adjust your bid or your budget when the cost per click hits a specific margin.
To create a rule, check one or more boxes to the left when you are viewing campaigns, ad sets, or ads. Doing so gives you a menu where you’ll see a button that says, “create rule.” Then, just determine what your rule applies to, what you want the rule to do, when you want the rule to do it, and you’re good to go.
2. Sync Segments from Various Data Platforms with DriftRock
With DriftRock, you can connect all your social ad platforms with your customer relationship management (CRM) software or marketing automation software. This automatically sends new lead data from the social platform to your CRM.
You can set up dynamic rules that automatically nurture those leads with dedicated ad campaigns, increasing the chances of conversion in the long run. As an alternative to retargeting everyone with simple rules based on data you collect with the Facebook Pixel, this allows you to build complex ad funnels based on signals from any number of platforms.
3. Feed Dynamic Ads with BigCommerce’s Facebook Ads Extension
With dynamic ads, you can reach the right people with the right kind of product offers, building relationships and increasing sales. BigCommerce makes this process easy for store owners with their Facebook Ads extension, which syncs with your always-changing inventory. The tool also makes it easy to install Facebook Pixel, so you can optimize your marketing campaigns and integrate your product catalog for dynamic ads.
Optimize your ads for the people who are most likely to respond to them after they’ve visited your website. Show them deals on products they’ve already viewed on your website, and use data from the Facebook Pixel on your website to see sales and revenue that are a result of your ads, right in your e-commerce platform’s dashboard.
“This has helped us decide where exactly to continue targeting, where we need to allocate more ad spend and which ad formats and creative are working best with our audience,” said Uplift Desk’s Marketing Director Brian Genchur in a recent case study. The study claims that the standing desk company saw a 24% conversion rate lift and 12% customer growth over the year they started using this tool.
4. Automate Ad Creation with Zaster
Connecting your product feed and previously successful ad creatives to Zaster allows the platform to create ads for you. Using automated rules, the platform will do what you want it to do with those ads, allowing you to develop campaigns in just a few clicks, over the course of minutes, rather than hours.
The platform also automates optimization by adjusting bids, budgets, and creative split-testing.
5. Predict the Best Bids in Advance with ReFUEL4
ReFUEL4 helps you avoid wasting money on ads that won’t perform. Their platform analyzes your campaigns’ creative assets and crowdsources new designs.
You can then download these assets in bulk with a single click, and instead of spending money on split testing, the AI engine will predict performance with 87% accuracy.
AI automation also makes it easy to continuously refuel your campaigns.
6. Automate Split Tests with Qwaya
A vigorous split testing program can help you identify the details of your ads that your customers respond to the most. What size, typeface, and color should that button be, and which corner should it occupy on the banner image? The possibilities are endless, and handling it all manually can get confusing and time-consuming.
With Qwaya, you can split your targeting into granular segments so you can see which audiences work best for which ads. With creative asset split testing, you can easily determine the best combination of text and ad media that works for your audience, testing them all at once instead of one at a time.
Save Time, Money, and Frustration with Facebook Ad Campaign Automation
Though setting up the automation process requires an initial investment of resources, you’ll save a lot of time and money in the long run. You can then take insight from these automation tools to expand other areas of your business. You’ll also have peace of mind and more time to focus on growing your business in other ways.