6 Examples of Successful E-Commerce Facebook Ads
Facebook’s 1.4B daily active users make it an extremely attractive platform for advertisers. However, connecting with this massive user base is easier said than done. Formerly, businesses could simply use their Facebook page to create and share marketing content and receive a substantial ROI. Nowadays, this form of marketing has depreciated in value. Organic reach for native marketing is at an all-time low, driving companies to utilize Facebook’s other marketing feature, namely Facebook ads.
Setting up Facebook ads for your business is fairly simple matter, but the devil is in the details. There is a world of difference between a run-of-the-mill Facebook ad and one that has been fine-tuned to seize the attention of your target audience. To find out more about what goes into the making of a quality Facebook advertisement, we have written a short primer on the topic, detailing a number of best practices and examples you ought to follow when creating your own Facebook ads.
Hallmarks of a Quality Facebook ad
According to leading digital agencies in the business, making ads is more art than science – tastes differ, and nothing guarantees that your creation will garner a positive response from the audience. Nevertheless, there are a number of characteristics that are commonly found in successful Facebook ads. Keep note of them, and you will stand a better chance of persuading consumers to follow your brand or purchase your goods and services.
Your ads should always include a strong visual component. Consumers will have an easier time remembering your ad if it is paired with an enticing image. Additionally, Facebook’s ad ranking algorithms will treat your ad more favorably, giving it a better shot at being displayed to your target audience.
Relevant ad Copy
Your ads must contain a text copy that resonates with your target audience. Pique their interest by writing about topics they are likely to find engaging. This requires you to do preliminary research – it is quite possible that the people you think you ought to be targeting are not actually your ideal customers.
Enticing Value Proposition
Your ad is an open invitation to do business. But if consumers are to take you up on your offer, they have to know what’s in it for them. In other words, show them that they stand to gain more value by conducting business with your company, instead of with competitors.
Explicit Call to Action
Your ad should do more than just notify consumers about what you’re offering. It should push them to take actions that will turn them into paying customers. Without an explicit CTA, your potential customers won’t know how to reach the next stage of your conversion funnel.
Facebook Ad Examples
Facebook ads come in a variety of different formats. Knowing when and where to utilize each one is a key element of your Facebook marketing strategy. Below you will find 6 example ads which you can use a starting point for creating your own.
Example 1: The Video Ad
A video is the most popular content format on the web, so it makes sense to leverage its popularity for advertising purposes. Video ads are more engaging than their static content counterparts, and they integrate well in Facebook’s recent video-focused expansion plans. Video ads frequently feature product showcases, tutorials, or customer testimonials. Remember to keep your video ads short – attention is a precious commodity in the online world.
Example 2: The Multi-Product Ad
A single Facebook ad can be used to feature multiple items. Facebook users can then scroll through each item, and take the associated CTA with the one they find the most interesting. You can combine items of different kinds into your ad, from products, to blog posts, to videos, to events. By combining multi-product ads with Facebook’s Custom Audiences feature, you can create a carousel of different items to show to specific audiences.
Example 3: The Reach Ad
If you are running a brick-and-mortar store, you can harness Facebook Reach ads to improve local awareness. Reach ads allow you to be hyper-specific about who you are targeting, which makes conversions easier. If you face few competitors in your local area, reach ads won’t’ be that expensive to set up. These ads can also be used to notify customers within reach of your store location about occurring events and special offers.
Example 4: The Offer Ad
A Facebook Offer ad can be used to promote a discount on a product or service you are offering that can only be redeemed on Facebook. The main benefit of using offer ads is the fact that they nudge the customer down a level in the conversion funnel in an efficient manner. The customer simply claims the offer directly on Facebook, removing the need for them to visit your website. Offer ads can utilize regular Facebook customer target options.
Example 5: The Event Ad
The purpose of running an event ad is to promote a specific event you are hosting. These ads frequently contain CTAs for reserving or purchasing tickets. A good event ad should be clear about what kind of benefits consumers can expect from attending, as well as the price and date of the event. Event ads will also show if a given viewer’s friends will be attending, nudging them further towards taking the CTA.
Example 6: The Boosted Ad
Strictly speaking, a boosted ad is not an advertisement – it is simply a Facebook post that was originally posted on your channel, and which you later chose to promote financially. Standard ad limitations such as word counts don’t apply to boosted ads, so you have more freedom to experiment with your advertising copy. The downside to using boosted ads is that they have fewer options for bidding, targeting, and pricing.
There is a lot of nuances involved in creating Facebook ads, but with a little bit of knowledge and creativity, you can make something worthwhile. And with a Facebook advertising strategy in place, you will be sure to reap substantial rewards in terms of conversions, sales, and brand awareness.