1. Planters’ Peanut-Flavored Beer
Planters Peanuts and Kraft Heinz-owned brand Noon Whistle Brewing Co. have collaborated to create Mr. IPA-Nut, a new beer brewed with peanuts. The beer will be comprised of Wakatu and Citra hops to create a citrus flavor to pair with the salty honey-roasted peanut finish. The beer, containing 6.3% alcohol by volume, will be exclusively sold in Illinois. Mr. IPA-nut is the new modern version of Mr. Peanut serving as the “wingnut” for everyone craving a salty snack fix. The beer will come in 16-ounce cans with four-packs priced at $9.99. The beer will hit the market on Oct. 27 which is National American Beer Day. Seems dangerously close to Harry Potter’s Butterbeer.
2. Lime’s First Physical Store
This year, Lime plans to open their first physical store to transform its brand from cheap and easy transportation (dangerously fast scooters and dangerously slow bicycles) service into a lifestyle brand. The news first appeared in a job listing for a “store manager” at the Santa Monica, California store location. The listing places a heavy emphasis on “brand experience and customer engagement.” The real question is ‘what’s the store’s purpose?’ Supposedly, Lime will rent scooters directly from their storefronts, along with providing access to charging stations. The store will likely also sell apparel, related accessories, and provide demos, tutorials, and safety information to Lime users.
(Source: The Verge)
3. Netflix $2B Addition in Debt
On Monday, the streaming service giant announced another $2B addition in new debt financing. This year, Netflix expects to add 27.4M subscribers to their platform. During this influx of subscribers, Netflix will likely total $3B in negative cash flow. However, Netflix’s platform is built off of binge-watching viewers, so to stay on top, the company intends to spend $8B on content throughout the year. Disney has reported their plan to remove their content from Netflix to further the release of their new streaming service. Netflix, in response, plans to increase the amount of original content created and has even added Shonda Rhimes and Ryan Murphy to their team to do so.