How to Organize your Content Marketing Efforts to Yield Better Results
Is long-term success with content marketing an important goal for your business? Then consistency in implementing effective strategies is the key to achieving that goal.
According to research conducted by the Content Marketing Institute, content marketing yields 3 times as many leads as outbound marketing and costs a company 60% less. There’s no doubt about the benefits that a successful content marketing strategy can bring to your business when it’s optimized. Here’s how you can organize your content marketing to yield better results.
1. Update and reshare existing content
One of the more time-consuming aspects of content marketing is that it requires new content, frequently. In most cases, you set out to create content that has already been produced several times in the past. While it’s essential to publish novel content, it’s also important to share the same content multiple times for maximum exposure, which is why you should update and reshare existing content.
Take stock of all your evergreen content assets and store them in convenient places to reshare from time to time. You may even reshare content on the same social platform if your initial share has gone relatively unnoticed.
Tools to reshare content effortlessly
- Why waste time on manual sharing when you can automate the process? Start scheduling more by saving posts and setting them on promotion schedules.
- You could even setup cross-posting recipes to ensure that the content you share on one social network is consistently shared with others.
2. Outsource content creation
Technical hiring can be tricky and time-consuming. But you can always outsource the content creation and promotion process to a reputable content agency. While freelancers are also an option, you may not be able to rely on them for exceptional results. Depending on your content requirements, you can build a network of freelancers and agencies to go to for content creation.
When outsourcing content, clearly communicate your objectives and expectations so they are not misread and assumed. Also ensure that you set specific, measurable goals for which you can hold your content partners accountable.
3. Create a flexible content calendar
For organized content marketing, it’s critical to have a calendar that summarizes monthly content themes and marks all important dates so you can plan for them in advance. This calendar can act as a reference for your in-house and external content partners to collaborate. It’s best to sync your calendar with Google (Sheets or calendar) so you can make and communicate changes in real-time.
When creating your content calendar, ensure that you have room to describe and upload content pieces to ensure that everyone’s updated and on the same page. You can even color-code different months and goals to keep your team focused and organized.
Tools to create a collaborative content calendar
- Google’s Sheets and Calendar can be automated with various tools. You could consider using this combination to create a dynamic, collaborative content calendar.
4. Setup a system for feedback & revisions
Yet another important part of content marketing is feedback and revisions. This step is especially relevant when you’re working with external content partners like freelancers or content agencies. There are several steps in the feedback-revisions loop that you can automate and set-in-stone. SEO and grammar checks, for instance, can be taken over by quality control tools.
Many businesses skip feedback and revisions to save time and money. But with systems in place, you can ensure the creation of effective content every single time, effortlessly. All it takes is a simple checklist of tasks to catch common errors.
Tools to simplify feedback and revisions
- If yours is a blog built using WordPress, you can install the SEO checker plugin that automatically checks your content for readability and SEO and suggests necessary changes.
- The title of a post is probably the most important part of a post as it decides whether you post gets read or not. You can use different headline analyzing tools beforehand to test the predictive effectiveness of your headlines.
If long-term success with content marketing is an important goal for your business, it’s essential to identify productive content marketing practices and put them to use. This post describes four such practices that you can incorporate into your content marketing to enhance your results.