How to Reach an Influencer Level on Instagram?
The selling potential of influencer marketing has reached its all-time high. The so-called sponsored posts on social platforms are generating sales on a massive proportion. Apart from the social media’s most regular platform, Facebook, several new up-and-comers are becoming the promising channels for business conversion.
Instagram has been one of the most sought-after social channels with massive turnout in terms of business conversion from sponsored posts.
Do you want your brand to have a robust influencer level on Instagram? Well, reaching a certain influencer level on Instagram is not a tough task if you focus on a specific objective and craft your Instagram content strategy accordingly. This will eventually help you stay on-target and on-budget throughout.
Connect with your audience with a niche personality
For any influencer on Instagram, the business brand should carry a certain personality trait making customers feel in touch with something real. This requires you to focus on a particular category of social media. Your brand should not have too many different personality traits. It should boost the social media niche it is most passionate about. The brand should only focus on creating stories that come to it naturally.
For example, if you have a passion for cuisine and food, your Instagram story can focus on content explaining your passion for serving customers with new and innovative delicacies or your passion for sharing quick-bite recipes. If you are a travel luggage maker, share how over the years fine craftsmanship helped you come with most fashionable travel bags that makes travel easier and last longer than usual.
When sharing a story on Instagram, you should focus on your niche and shell out an engaging story about your brand and product offerings.
Identify your target audience clearly
It is important to identify your target audience clearly. Often when you research and try to figure out your target audience, your earlier assumptions may prove to be wrong. To your amazement, you can even find the size of the target audience is actually larger than you thought, therefore, increasing available opportunities.
When you find that your target audience is a diverse one with multiple types of persona, you need to cater each persona with separate content strategies. This will help grasp greater numbers of opportunities for customer interactions. By defining your target Instagram audience, you can make the most out of the platform.
Here are some irreplaceable steps for defining the target audience on Instagram.
- First, create a bigger persona to start with your Instagram marketing.
- Now as you dig deeper into more social data about these personas, you can come across more details and notches of different personas.
- Just like finding trending topics, use a tool to get an idea of what everyone on Instagram is talking about and who is talking what. This will further help you to create more layers of a basic marketing persona.
Be consistent throughout in look and feel of the brand
Instagram is not only a visual platform, but it is also a platform for aesthetically charged social media content that connects audiences primarily through the look and feel. This is why it is incredibly important to stay consistent in delivering the look and feel of a brand. Just look at any popular brand that has a considerable presence on Instagram, and you will find it that its look and feel is consistent.
For example, Airbnb has an impressive Instagram presence with detailed visuals of different accommodations. A common trait of this brand is to offer an active link to the particular accommodation shown in the post. Adobe on the other hand always relies on user-generated content for describing its products and showcasing its brand identity.
Having a solid influencer strategy
According to a survey report published by Influencer Central, Instagram places 6th among the most effective influencers affecting buying decisions. Through influencers within your niche, you can reach out to the consumers your brand is targeting. The following steps must be taken:
1. Determine your objective: Obviously, the expectation of every brand and influencer differs to a great extent. It can be just raising brand awareness, spreading the news of a particular campaign, or launching a campaign for new product lines. Your influencer strategy will depend primarily on these objectives.
2. Watch out for the performance: It is imperative to keep track of your brand performance on Instagram continuously. Some metrics play an important role to measure the performance of a campaign. You need to evaluate performance by keeping track of some metrics like your audience outreach, click-through rate and audience footfall or impression.
Giving influencer relationship a priority
Influencers may be able to reach audiences and boost sales, but they can also strike a meaningful relationship between brand and consumer. It is basically cultivating the influencer relationship with the brand. Over time, you can evaluate the output of such collaboration through the analysis of various metrics.
Earlier brands used to reach out to influencers to take part in each campaign. That temporary and time-constrained collaboration proved less effective compared to partnership and sustained collaboration with influencers. This is particularly true for Instagram as the voice of an influencer over time can become the part of brand identity and aesthetics. For most brands now, long-term partnerships with influencers are the way to go to the Instagram platform.
Instagram as a powerful platform for business brands will continue, you need to focus more on creative and instantly engaging contents and long-term relationships with influencers on this platform. There’s no other way to go.