4 AI-enabled Applications Transforming the Advertising Landscape
Despite claims to the contrary, Artificial Intelligence has been bringing man and machines closer together, like never before. In fact, the proximity between the two will see the AI juggernaut perennially rolling in to reach a $70 billion mark by 2020.
With AI often being a good proxy for traditional marketing and industrial tools, both big and small businesses are capitalizing on the machine-driven technology to power innovations on every front, including the advertising domain. The opening of AI in the advertising domain means one could see the artistic side of AI as well.
Here we walk you through four AI-enabled applications that could transform the advertising landscape in an enormous way:
#1. AI For for Scripting Ad Text and Jingles
Nearly 20 years back, an average brand could manage to do just one or maybe two campaigns every six months, but today, brands are capable of releasing almost six campaigns in a single month. Thanks to AI, companies are trumping timelines and cost in a colossal way.
For example, Coca-Cola, the global beverage manufacturer has been tinkering with artificial intelligence tools, for quite some time now, to automate its advertising narratives.
The company is currently utilizing the services of Jukebox, one of the many growing companies using artificial intelligence to compose music. Jukebox dynamically composes music in different forms to be used by companies for the creation of both corporate and personal videos. The tool reportedly is seen as the best alternative for marketers who otherwise depend on a generic stock jingle for ads.
In addition to composing music, Coca-Cola is looking for AI intervention in social media space as well as for automatic activation of scripts and even the appearance of a logo in commercials. Though the company’s global senior digital director, Mariano Bosaz, expressed fears with regards to the ability of bots in terms of writing entire ads scripts, he was confident about the fact that bots and data could come together to automate a couple of parts, at least. For instance, the first 5 seconds of a commercial or the end of a spot where the Coca-Cola ads run the same logo theme, time and again.
What’s more, IBM research project, Watson Beat, could also be used by musicians to transform their music style, in terms of making songs sound more “Middle Eastern,” “spooky,” or anything also that comes to mind.
#2. AI for Creating Ad Images
Another cool aspect of AI is that it’s available in app form too.
Meet Pikazo. The free app leverages the deep neural network to create art. The AI of the app brings two images together to make a new image, altogether. To that end, the user has to select a photo to paint and then select how to paint before the AI app applies its magic to create a new work of art.
Sure enough, the results are no match to what a human mind could generate; nevertheless, the results are sure to grab a few eyeballs.
The bottom line: An interesting tool for advertisers and marketers looking to create eye-catching photos for ads and social media content.
#3. AI For Cross-Platform Ad Campaigns
As it turns out, programmatic advertising combined with machine learning is all set to transform the online advertising space.
Traditionally, large agencies or ad networks rely on ad exchanges, using a demand-side platform (DSP), to get their ads published across platforms. But, such an arrangement was not effective for smaller companies with lower advertising budgets.
Meet Frank. AI Advertising – An artificial intelligence-powered platform that uses its single, user-friendly platform to help businesses and ad agencies with smaller budgets post ads across different channels.
Through Frank, small businesses can set up and manage cross-platform campaigns on sites such as Facebook, Google, Twitter, Linkedin, Instagram and more, within a few minutes.
Frank’s vast reach helps businesses display ads on more than 2 million websites globally. And it doesn’t stop there. Further, Frank also takes care of media planning, real-time optimization, ad buying, and reporting.
Bramble Outdoor increased its online sales by 47% by using Frank’s automated online advertising.
Putting Advertising AI in perspective for you, AI smarts are still a mile away from worldwide adoption. This means, the industry per se, including advertisers, won’t be turning their backs on humans so soon. So, a collaboration of sorts between man and machines could be in the cards. In other words, with the advent of tools as described above, businesses and advertisers may get a lot smarter when it comes to using AI to add more value to the marketing mix.