Bizarre Social Media Myths
Social media presents a large opportunity to exploit business owners, but with the wrong information, this success may not be a reality at all. Social media has to be used in the right way for it to create a constant flow of sales and leads. Most business owners fail when they take the leap into social media marketing with unrealistic expectations. When such expectations are not met, some of these owners will eventually lose hope. When such hope is lost, social media might be tossed aside altogether, and that could be the worst mistake you could do as a business owner. It’s not that social media didn’t work for you, it’s that you had unrealistic expectations, with misleading information that made you lose focus. That’s why we need to go through some of the common myths, as far as social media is concerned, to ensure you get some enlightenment about what you should expect from this marketing tool.
Below are common myths when it comes to social media marketing:
1 Everyone is on social media
Not everyone is on social media, even though a majority of your clients might be there. However, you’ll always find a large client base on social media if you put a strategy in place, and constantly provide current and reliable information about your business. Besides, social media is a platform that makes it possible to target and find new clients. If you’re able to use social media effectively, you can generate leads from a client base.
2 You have to be on every social media platform
Some people claim that you have to be on all social media platforms for your business to succeed. That’s not necessarily true, due to various reasons. Your target audience is not using every social media platform — there might be a platform that your clients prefer using a lot, and there might be a few platforms that don’t make sense for your business. It’s also not a good idea to focus on so many platforms that it’s challenging to manage them all effectively. It’s better to pick the most important platforms and focus using them to your advantage.
3 You can publish the same post on all platforms
To save time, a team might think it’s wise to create a single post, then use it on all social media platforms. That’s one of the social media myths, every platform is different from each other. They have different users, focuses, as well as requirements. Take Instagram and LinkedIn, for example. LinkedIn is more of a professional platform, which may require information relevant to users in this category. Instagram, on the other hand, is commonly used by the millennial generation, focused on graphics and imagery.
4 To be successful, you have to post 24/7
Do you believe that you have to post information at all times for you to be successful in your business? Such a habit can cost you a lot, as some of your followers might be content-overloaded. Some platforms may suspend you with Spam claims, or you could even get ‘muted’ by your followers. It’s better to use tools that help schedule your posting times, and make sure you have a crew that responds promptly to any queries that arise from your customers.
5 You are successful if you have a large number of followers
At times, businesses might judge their success based on the number of fans, followers, or connections that they have. As much as that might act as social proof, it doesn’t always gauge the success of your social media strategy correctly. You may have a small social media community, but all that matters is how you connect with your clients, to make them loyal followers or brand advocates.
In conclusion, the above are some of the top myths to do away with as far as social media marketing is concerned. It’s common that businesses come up with goals, strategies, and plans for their social media marketing. When creating such goals, come up with realistic expectations so that you can be in a better position to enjoy the benefits that come with social media marketing.
We hope you enjoyed this promoted piece as much as we did!