10 Guidelines for Dominating SEO Search in 2018
With more than 250 factors in Google’s algorithm, SEO is indeed one complicatedly-built, intricate science. But honestly, when you begin to understand the ever-evolving rules of the game, it isn’t as challenging as it seems to be. With search engines striving to ramp up their search results, new searches arrive out of nowhere, leaving the old ones behind. In order for you to stay in the game, below is a list of rules that are bound to dominate SEO search results in 2018.
1) Workaround content that adds value
Never compromise creating good content and relying totally on keywords and SEO skills. Google is always on the lookout for good content, whether that helps visitors engage or invites them to share. Some quality content you need to focus on:
- Content that is around 2,000 words or more.
- Add internal and outbound links, aim to create a healthy link profile.
- Mention facts, studies, and research papers when relevant.
- Make the content precise and readable, so that it is easy to connect with.
- Use high-quality pictures.
- Build content aimed at solving a problem and has an authoritative tone to it.
- Make your content sound natural.
2) Capture loops that help in the survival of the fittest
Speed is big for any SEO to crawl up on Google. Speed is not just a major ranking signal, but a major UX factor. This, in turn, impacts rankings and is a loop of all things entangled in one way. So, the next viable question you would have is: how fast should the page load? Google expects your page to load within three seconds flat. For this, start by taking a page speed test, which is integrated into a WebSite Auditor and available in its free version. Initiate by launching a WebSite Auditor and create a project. Then directly go to Content Analysis and mention the page you would like to test. Soon enough, you’ll see a selection of on-page factors calculated for you.
3) Keep your SEO relevant
While Google is always looking for great content and penalizes sites for over-feeding keywords, there are many ways in which Google assesses content quality. One of them being Latent Semantic Indexing. By going through a range of terms and phrases mentioned, Google builds relatability and expectations based on how the terms appear on a given page. This further helps Google identify the comprehensiveness and relevance of the content.
So, what do you have to do to make sure your content is comprehensive? You have to research top-ranking pages in your niche and spot features they share, just like RankBrain does.
4) Market your content using authority websites
With this, ensure that you are seen and hyperlink other authority websites. No matter where the content is created, build upon its audience on authority websites. Start by publishing content on pieces like Quora, LinkedIn, and Medium for instance. Use a single hyperlink pointing to the original piece of content.
5) Let’s talk about the elephant in the room: mobile
Thanks to the rise of voice search, more than half of Google searches come from mobile. The mobile-first index and mobile-friendliness have impacted the reach of mobile searches. Check your Google’s mobile test in WebSite Auditor, under Content Analysis.
Did you know by using these tactics and other SEO policies, companies like Loganix Premium product have given a sustainable 300+% increase in monthly organic traffic (year-over-year from campaign start)? Not only this, they have also given a whopping 2300+% increase in leads! So, which SEO technique are you going to apply today?
We hope you enjoyed the promoted content as much as we did!