The Guide to Social Infographics for Marketing Purposes
As technology has continued to improve in recent years, it has become crucial for big and small businesses to learn more about effective marketing strategies.
In less than one decade, there has been a big improvement from the building of simple websites into the creation of e-commerce platforms. This is where we get people to sell products online to generate new business leads. In this case, marketing has become the pillar of survival for most businesses, as a way of reaching large groups of people who might be interested in their products.
With this idea, there is now the use of visual content marketing strategies, which encompasses the use of videos, influencers and infographics. This form of content presentation allows consumer engagement with your brand. Rather than the reading of a simple boring text, the idea of images and the use of different colors/fonts jumping out of a page is a much better way to grab the attention of people scrolling through your social media feeds. Moreover, it is noted that engagement is THREE TIMES larger when posts have infographics compared to simple text-based posts.
Considering we live in a world of big data and that more data is available now than ever before, infographics seek to be a visually-compelling way of presenting interesting facts and statistics. Rather than writing a whole page about six different statistics and what they mean, infographics present the statistics in shorthand and allow the reader to decide the consequences of said statistics.
Nowadays, infographics are used on social media as well as websites, blogs, Instagram, and everywhere else a business wants to generate exposure.
Telling a Story
Infographics were originally designed to present big data in an easy way to-read image. For this reason, they are powerful storytellers. Infographics can successfully explain your business trends, how charity money is being put to good use, how a certain industry is growing, and how positive changes are occurring.
Using Infographics for Marketing Purposes
Can social infographics be used for marketing purposes? With so many companies and individuals vying for attention in this digital era, there are so many ways to use infographics that will not only grab the attention of the reader, but ensure they remain a part of your brand moving forward!
Use #1: Landing Pages
As mentioned, the competition within every niche nowadays is astonishing, so you need to engage your visitors as soon as they reach your site. As you may know, landing pages are essential for this, but consider putting infographics where everyone can see them. This will have a number of benefits because it shows your expertise and will get customers interested in your services. You can also get readers to buy your product or services. By clicking on your website, they’ve already shown an interest in your company. Infographics push them even closer to making that important purchase, signing them up for your email list or taking whatever action you need from them.
Use #2: Social Media
Infographics are mostly used on Facebook, Twitter & Pinterest. When followers scroll through their feed, you can be guaranteed that an infographic will cause them to stop. Once they’ve made this movement, it’s then up to the content itself to work its magic in terms of design, font, coloring, and more.
Use #3: Newsletters
Newsletters can be used as a marketing strategy that helps keep customers attached to your brand. It is possible to entice your newsletter with an eye-catching infographic.
In years gone by, newsletters used to be two-page documents with text (normally black and white too). Nowadays, they’re creations and extensions of a brand so an infographic piques the interest of the reader enough to click-through but without taking away the original aims of a newsletter. To prevent it from becoming overwhelming, you can even crop the statistics into smaller images just as we suggested with Instagram.
Tips on Social Infographics for Marketing Purposes
With these three uses alone, you should start to see positive results. Infographics can be used in online courses, slideshows, other areas of your website, and even offline in the shape of leaflets. Below, there are other effective ways on how to use infographics in marketing your brand.
Tip #1: Tease Content
Nowadays, you can get people talking about your brand through a content presentation. By using facts, quotes, or statistics from the content, the infographic can be created. Without giving away the key details, you can ask visitors to download the full content to read more or even sign up to your mailing list. Over time, you’ll build a full list of names of people who are interested in your brand where you can then use newsletters and more marketing to appeal further.
When releasing a new product on the market, an infographic is a great way to reveal how the product is used from one step to the next. Eventually, this will be used by all who purchase the product and it provides a simple tutorial to accompany a video and the product itself.
Tip #2: Add Value
You can utilize infographics to fill your social media channels with post after post about your business, illustrating the uniqueness of your products and services from other competitors. This you can only PROVE yourself by showing your knowledge and providing them well-presented content. To attract people towards your business, you need to be genuinely useful to the community by replying to questions and creating blog posts.
Tip #3: Lose the Stereotype
At times, people may fail to understand their uses thinking infographics need to be professional images stating statistics and facts. However, the term ‘infographic’ means any type of information on a graphic. As we saw in the previous tip, this can be advice for your customers, big news regarding your product range, a product tutorial, or any other information you want to present to your consumers.
During the holiday season, you can even present your followers and customers with a holiday infographic. Good luck!