4 Ways to Elevate Your PR Content through Social Media
Are you trying to find the best use of social media for public relations?
Instead of waiting for media to come up with new stories, organizations are now taking the initiative to share their personal stories through social media.
Here are some ways one can use social media to drive public relations strategy:
Include press releases in social sharing strategy
It is important for organizations to write press releases on a consistent basis, and then extend the message through social sharing.
As journalists rely heavily on social media channels like Twitter, Facebook and other platforms for finding new stories, it is useful for organizations to share newsworthy information online on social media. By sharing the story on these channels, one can set up meetings with prospects right where they are, rather than add clutter to their inbox.
Infographics and information about the domain and the trends would keep the fans interested, and they can in turn pin, tweet and share the same on different social media channels. Leveraging the wide reach is the main target for businesses. Press Releases, once circulated in the right channel, can get enough publicity for your company.
Create social campaigns around case studies
Most PR teams develop specific customer case studies that highlight project successes and thus build credibility. While some customer stories ask for pertinent write-ups on the same, most people do not invest time to browse through articles. The full case study might not be effective on social media, but highlighting the key facts of the success story can certainly prove effective.
Many stories acquire power when told through right social channels and to the right audience. Microsoft mostly uses video to share their success stories showcasing how their newest solutions are affecting organizations worldwide.
Showing people narrating their experience is powerful and elicits a stronger emotional response than text. Gather testimonials, case studies, and interviews and then share videos on social media for maximum reach.
Infographics with the right icons and images are more effective than text. The key metrics and stats give an inside view of how certain solutions and trends can affect the industry. Write the articles summarizing the case studies along with relevant pain points that are universal in nature.
Ask executives to use LinkedIn on a constant basis
When executives engage with professional colleagues, they help build trust with key stakeholders. LinkedIn is a good site to start since people use it for professional networking. With its own publishing platform, one can leverage and share content quickly and even target the right audience.
Instead of pitching a publicity ad in a newspaper, it is even more effective to get the word out by publishing content on LinkedIn. Sharing company updates through the site will help you connect with your audience. One can even create specific content for LinkedIn and then share it through social media channels.
Some company executives leverage LinkedIn to republish existing content from their blogs with great results. By acquiring followers of similar content on the channel, one can spread the PR information directly through the LinkedIn feed.
Offer expert opinions immediately
Industry-related stories break every hour, and social media keeps getting interesting stories from all quarters. By providing expert advice and commentary in real time to a real-time problem, one can make an immediate impact on the intended audience. You might miss the opportunity if you wait to create a full-length article on the topic.
A major story about credit card numbers breaks does not need a huge article. Time constraints mean a short write-up on the security measures will attract hundreds and thousands of readers by the minute or the hour. Swiftly positioning yourself as an expert to draw immediate attention to your offerings.
Before connecting yourself with events in the industry, assess the right opportunity and then plan an immediate action plan. Ensure that you are adding value to a situation and not capitalizing on a tragedy.
If you’ve been relying on traditional ploys for public relations, it is the time to make a U-turn and embrace social initiatives. Public relations through social media is faster, more targeted, and less invasive.