A Step-By-Step Guide to Getting Verified on Social Media
Social media is one of the most common platforms to attract followers to your brand. In fact, you cannot overlook the importance of these platforms in digital marketing efforts. The truth of the matter is that people who are connected to multiple social media platforms find it very easy to reach out to their target audience. The type of social media platforms you choose depends on the nature of your business and type of industry.
Currently, nearly everyone is running up and down to have his or her social media account verified. However, we have some users who have not realized the importance of verifying their social media platforms. In this article, you will discover that verification of social media accounts comes with several benefits. The article will also provide a step-by-step guide to getting verified on social media. You may find yourself wondering why you did not do this long ago. Twitter was the first social media platform to roll out the verification process and this brought significant changes in the industry, with other social media platforms following suite.
Recommended reading: 7 Ways to Turn Your Customers Into Social Media Followers
Benefits of Being Verified on Social Media
One benefit of verifying your social media account is that it gives you credibility in the eyes of users. This issue mainly affects high-end brands and celebrities than it affects average enterprises. Some users like to use the brand or influence of famous characters to gain more followers, destroy reputation and even facilitate scams. The advantage of having a verified account is that every person will know your real account. This will increase trust and the number of followers you have on this platform.
In turn, brands that have verified accounts, report high levels of sales and profitability. No one will mislead your followers, because they will always differentiate between a genuine and fake social media profile. It can also assist businesses to build their online reputation, which is a critical element to business success. Customers will always treat negative sentiments that are published on your unverified platforms as rumors as long as they are aware of your genuine account.
This can enhance the level of trust from customers, influence, and networking and also increase the authority level of your business. The verification process works for the general good of the brand’s personality. The process of verifying your social media account is almost the same across all platforms, such as Facebook, Twitter, and Instagram among others. Some of the impacts of social media verification may appear to be simple but they are very impactful. Here is a guide on how to verify your social media platform on various platforms.
Social Media verification Process
1. Facebook Page
This process is not hard but you need to take some steps that will make sure that the Facebook page verification process gets approved. The most important thing is to make sure that you fill your Facebook page properly, especially the sections that fall under the “About Us” tab. Include a cover photo and a profile and the ones you choose should give your page an official look. There should a proof of use on your page, plus regular audience engagement and posts.
Recommended reading: 5 Facebook Page Post Ideas that you can use today!
It is also wise to spend some cash in advertising your page. Facebook takes any page with advertisement investments seriously. Another factor to understand is that Facebook does not approve all types of pages. Some of the categories that are eligible for verification include entertainment, people, media, government and sports. Such pages can meet the requirements laid down by Facebook and prove their authenticity because they have a verifiable badge.
In case you do not meet the above criteria, you can choose the “Public Figure” option. Once you are done, follow the following process.
i. “Request a verifiable badge” form from Facebook
ii. Choose the page you want to verify
iii. Upload a scanned copy of your ID to Facebook to facilitate the verification process
iv. Enter your official website link in the form
v. Click on send and wait for the response. Facebook administrators can take a few weeks to give you a feedback
vi. People whose requests are successful receive a blue checkmark. The same process can be used to verify your Facebook profile
Verification of Facebook Business Page
i. Click the settings tab that is at the top of the page
ii. Click on page verification from general
iii. Click on verify this page and thereafter the get started tab
iv. Enter your public phone number for your business, language and country
v. Click on call me now and Facebook will use a verification code to call you
vi. Key in the 4 digits verification code and then go to ‘continue to proceed.’ You can also use your official business documents to verify your page and click verify the page with documents.
It is very hard to get a verification from Instagram, because the platform only verifies celebrities, public figures and brands. The reason is that such accounts have a high possibility of impersonation. Instagram works to ensure that the community gets the right brand or personality. Therefore, it is very hard to be verified unless you meet the above qualification. All you need to do is set your profile public, have the right photo that displays your brand, and a link to the official website.
i. Make sure you have a verified email address and phone number associated with your account
ii. You profile should have an associated profile, birthday, header photo, and a bio
iii. Set the visibility of your tweets to public
iv. Go through the twitter article entitled “request to verify an account”
v. Follow each step in that form
vi. Be patient as you wait for the response from Twitter
The process of verifying social media accounts is almost similar across all platforms. Some of the requirements are a link to your official website, government ID, phone number, email address and a photo. However, you will have to be patient for the communication from the site after you submit your request. Most of them will take several weeks before you get the verification.
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