Successful Online Marketing Campaigns Using Social Media Platforms
Marketing using social media is a great way to grow your business today and increase visibility online for your website. It is imperative to note that this type of marketing campaign does not garner results overnight. Therefore, it is essential to be patient, provide value content, access social media platforms to acknowledge those who follow you and ensure that you also help others in their online marketing endeavors on social media. You can manage this last bit by sharing, liking and responding to the content other business people place on social media. When you decide to market your website and business using social media, the following avenues are available for you.
- Facebook marketing
- Pinterest marketing
- Twitter marketing
- Instagram marketing
- And Google+ marketing
This article shall tackle these online marketing platforms. The article will further show how to ensure you create successful social media marketing campaigns.
Using social media today can help you grow your business very quickly and attain more clients. Your brand gains more visibility online when you have a solid social media marketing plan. Essentially, a social media marketing campaign aims at reaching branding goals and improving marketing communication with your clients. It is imperative that you talk less and listen more using this type of online campaign.
The activities on social media marketing involve sharing videos, images and content that is related to your brand. In addition, you can use social media advertising that is paid for in order to give your brand discoverability.
It is imperative that you consider what your business goals are before you create your social media marketing campaign or else your marketing plan will fail as you will have no idea how to get your market brand known or how to improve visibility for your business website using social media platforms. There are a number of goals for your brand that social media marketing can help. They include
- Building conversions
- Increase of website traffic (through linking site to social media and vise versa)
- Increasing brand awareness
- Creating positive association to your brand
- Improve communication and interaction with your targeted audience
Here are some tips you can use when enlisting social media to create awareness to your brand:
Planning: Consider keyword research in order to ensure you gain the interest of your target audience. You need to brainstorm on key word ideas in order to gain the attention you need.
Content is key: Ensure you use social media online marketing wisely by providing new and valuable information that your audience requires. Use infographics, social media images and content that will bring traffic to your page based on the brand.
Consistent brand image: By using social media, it is rather easy to project the image of your brand. Your business core needs to be consistent in order to place your brand ahead of your competition and make it salient to current and prospective business clients.
Blog: Ensure you blog to improve your marketing strategy by sharing unique content with your followers on social media platforms. Link your blog to social media channels such as Facebook, Twitter, Instagram, Google+ and Pinterest. By doing so, you are sure that your clients are always updated on the mainstream business of your brand.
Links: Linking your social media platform to outside sources is a major boost to reliability and trust. You gain new information that is related to your business and you are sure to make your brand known through external sources.
Track competitors: Ensure you find out what your competitors are doing in their social media marketing strategies and find a way of improving their techniques. You will gain some valuable data insofar as keyword research is concerned and improve business acumen for your branding techniques on social media.
Measure analytics: it is important to check analytics for your strategies on social media marketing. You can use Google analytics for this purpose. You get to know what strategies are working and what strategies require abandoning.
Social media platforms to use for your marketing campaigns
You need a social media marketing strategy that is active on this platform. Begin with a business fan page and link this to your business’s website in order to increase traffic therein. The visual component is essential for success on Facebook. Therefore, consider the layout, images, videos or related articles. In addition, track conversations with the audience you get in order to know how receptive they are to your social media marketing strategy on Facebook or you can take a help from LA SEO Company
Google+ provides the same casual atmosphere and fun that Facebook has. You can use this platform to share video, images, links and photos. You can also use it to link content for your blog to keep your clients ever updated on company or business news. You can host video conferences using hangouts on Google+ and share videos that are linked to your brand. Using Google+ communities, you are able to listen to views from your fans and feedback on your latest uploads.
Pinterest and Instagram
With Pinterest and Instagram, you have the ability to share videos and images that represent your brand. Essentially, you are assured of great results when you use the right images and link the updates to social media platforms such as Twitter and Facebook. You can also embed the link to your site in order to create further awareness of your brand. Your clients get to know your brand personality basing on the images you provide herein.
You can broadcast updates about your brand all over the World Wide Web using this social media marketing tool. Ensure you link it to other social media sites in order to gain followers who will promote business growth and ensure a steady flow of traffic to your business website. Give tweets on discounts, new business updates and official tweets that are related to your line of business. Monitor clients who take interest in your company/ business brand and respond appropriately in order to promote your business.
Social media is a new tool that enables rapid growth of businesses as well as their brands today. Follow the above steps and you will be well on your way to making your brand a giant in the industry that you deal with.