How To Create a Fun Corporate Environment for Your Staff and Clients
There’s a reason why young, trendy startups tend to bypass tradition: it’s boring! Smart suits, pristine gray work spaces and the smell of photocopier ink has no place in the contemporary office. While many old-school dinosaurs shun the modern way of conducting business, there’s no denying that the informal approach is the future. And those who choose to fight change will find themselves lagging behind.
Business owners often forget that businesses are made up of people; and most of the people on the other side of the sales calls, pitches and ad campaigns don’t like doing business with corporate entities, but rather… other people. To run a successful business in the 21st century you must prioritize your staff over all else and help them feel “human” rather than just a cog in the machine.
These tips – from simple social media techniques to bringing out the child in your workforce – will not only boost productivity, but will make your company more attractive to potential customers.
Sign Up to Instagram
Every social network has a different type of user base. Facebook is the all-rounder, LinkedIn is more for B2B activities and Instagram is for fun. People won’t follow your profile to find offers and deals, they’ll follow it to get a sneak peak into the inner workings of your company, particularly how your staff act behind the scenes.
Take snaps of people working and enjoying themselves. Try to show potential clients that you take care of your workforce and strive to create a fun working space for them. Instagram can also give you a viable and instant method of communication with others; a place to respond to queries, ask for opinions and involve the community around your brand.
Personalize Your Interior Decor
The classic gray/white/black office space is bland and monotone. There’s nothing more un-inspiring than coming to work and being surrounded by such depressing sights. Imagine how much this must affect the creativity of your workforce? Particularly the younger generation. While whimsical colors can be equally as bad, try to spruce things up a little by adding a bit of style.
Steer clear of common design techniques that have been used time and time again. Decorate around your own personality, taking your company’s brand and mission statement into consideration. People should be able to enter your office space and know exactly what type of vibe you’re trying to convey.
Get Some Consoles for the Rec-Room
The concept of a recreational area is nothing new; however, many managers tend to mistake the word recreational for casual. A “rec-room” should be a space where people can unwind and put their feet up. A couple lounge chairs and pool tables won’t quite cut it. Instead try to create a space that’s genuinely entertaining.
Pretty much all millennials grew up with a video game console on their home, and nowadays they make up the largest segment of the global workforce. You don’t need to fork out on the latest Playstation 4 or Xbox One to please them; a cheap old school Nintento Wii or Playstation 3 will be enough and are perfect for breaking social barriers.
Hire an Office Photo Booth
There’s a reason why people love using social media: pictures are much easier to digest than words. A photo booth is more than just a gimmick for the yearly Christmas party. In fact, it can add a real sense of charm to your workplace when you’re hosting events or need some marketing materials.
Giving people – be it your own employees, previous clients or even potential clients – a little keepsake to remind them how fun, unique and forward-thinking your business is will really help create a positive brand image. And who doesn’t like messing around in a photo booth? Check out Booth Boy for more ideas about how to use photos booths in the office.
Lose the corporate facade, unless you’re running an investment firm for over 60s there’s really no need for it. Business is changing, and the more you steer from the conventional method the better your prospects will be. In the modern world people need to work to live to feel any sense of satisfaction in life. Never forget this. If you can make your office environment a place your staff and clients want to spend time, that will only bode well for your bottom line!
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