5 Tips for a Successful B2C Content Marketing Strategy
The best way to develop an audience is through content. Developing content is a powerful tool to sell your products. B2C content marketing, also known as business to customer marketing, when done well, will help you promote products through engagement and high-quality content.
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Forty-nine percent of businesses have a dedicated team to handle B2C marketing for the whole organization. You need to use B2C content marketing to up your organic traffic, enhance the awareness of your brand, and increase exposure to your target audience. If your content marketing team has not embarked on documenting a content strategy, you need to ask them to dig deep and define all aspects clearly.
1. Who are you writing for?
If you do not have personas for your audience, you need to sit down with your team to create them. You can gather customer insights, do internal observations, and interview customers. Consider hosting a persona-building session with members of the products and sales teams. After creating the personas, identify the challenges or problems your influencers, users, and buyers experience to address with your content. You need to keep a list of these ideas because they will serve as a foundation for deliverables.
2. Who will produce your content?
Many marketers with talent lead content marketing programs alone, but if you would like to scale, it is crucial to identify collaborators. Do you have subject matters in the company that can contribute? Do you require permission from other managers? If the firm has partners, this can be a great starting point. Do not frown on outsourcing content marketers.
Depending on the capabilities, objectives, and bandwidth of your team, you might have to hire freelancers on certain projects. There are many web platforms that will help you find part-time talent. Depending on your niche, you might come across individuals that will turn your ideas into a compelling assets.
3. How often should you produce content?
The answer to this query depends on factors like the size of your team, bandwidth, and other priorities. Quality and consistency matters more than the frequency, so do not feel the necessity of publishing a blog per day. It is advisable to locate a sweet spot and get stuck to it. It will take a long time before content marketing pays off and therefore, you have to build your content inventory.
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Most human beings are creatures of habits and you can produce content that can address the requirements of your audience. And when your users start to engage, having a consistent cadence will help entice them to keep visiting. Regular touch points are necessary when in the B2C content marketing environment.
4. What is the right content that will move the prospects through the buying procedure?
Many individuals view content marketing as being synonymous with thought leadership. However, there needs to be a wall in the midst of the sales funnel and your content marketing strategy. Content marketing initiatives are vital components of the business strategy of your company. You play a crucial role of engaging customers through sales, building your pipeline, building the presence of your brand, and increasing the thought leadership position of your business. You need to align the content marketing strategy with the process of buying to map out purchasing cycles in stages like consideration, awareness, retention, and selection.
5. Which formats will you use for the content you create?
There are many ways of varying your content and you need to vary the approach. The formats you need to use require the spices that teach your audience how to do something. Organize the ideas or tips in an indigestible manner, explain the subject matter, and share your opinions and observations. Provide a close-up view of a business, person, product, or trend. You can finish by interviewing someone and then publish it online.
It is advantageous to take advantage of diverse mediums. The written word is the primary vehicle of most marketing teams but countless studies show that B2C companies can generate exceptional levels of engagement through presentations, photos, podcasts, infographics, and other mediums. Your content marketing strategy needs to vary depending on your products and services, audience, the buying course, and other factors.