5 Content Marketing Strategies That Will Increase Your Conversion Rates
Great content marketing will always work to improve your website conversion rate since the content is like a competent salesperson working for your business, always. All types of content including guest posts, videos, infographics, surveys and posts on social media channels, need to be developed selling the brand in mind. Understanding effective content marketing will help you achieve your business goals.
Integrating content with the sales funnel is very important so that you develop assets that support online and in-person sales process competently. Here are five content marketing strategies that will improve website conversion rate drastically.
1. Surveys And Questionnaires
Companies miss out on gaining customer information by not asking questions to them on a consistent basis. In fact, customers would love to share their inputs and experiences with their brands and hence social media is appealing. Surveys and questionnaires can create content engagement like no other, letting people ask questions relevant to current objectives, and give companies the valuable feedback, which they require to enhance their operations.
2. Presence Of Interactive Videos
Thanks to social media channels, videos have become very popular. YouTube is currently reigning in this field and with lots of watchable and shareable content; you can get an audience that they deserve. Videos need to be engaging enough so that they can convert big. With lots of interactive content in the store, you can expect them to make an impression and make them extra engaging with lots of data and insights.
3. Use Relevant Topics
You should stick to relevant topics that are also connected to business goals. All topics of interest should be clear to the business objectives or else that engaging content will not have any direct relation with your business. Promote content that is connected to business goals in every way.
But you should also consider whether the content could entice your prospect to get to the next stage of buying cycle. Execute this strategy well and you could have a successful inbound marketing campaign that is geared to better the success of your offerings.
4. Prizes and Contests On A Consistent Schedule
People love it when they receive prizes, discounts, and deals that save money. Free is a powerful motivator for all types of audience. Organizing giveaways and contests can attract an audience through social channels. Incentivize participation in different activities and point out the benefits of your offerings in every contest. Contests do work to improve your website conversion rate multiple times if it is ably connected to your own offerings.
5. Focus On Delivering Value
Focus on delivering value is one of the prime marketing ploys of all times. But it is true that every benefit needs to be given context, and a smart content strategy around benefits and value of the offerings will always be lapped up. Direct marketing calls to action work always with all types of prospects.
As part of the content marketing strategy, try to solve problems, make information accessible, helpful and productive. This will help you establish a firm connects with your prospects.
An effective content strategy needs a plan and a smart contemporary plan of engaging content while integrating it with sales, can help you attract leads, please visitors, and even improve your website conversion rates.