Here Are Some of the Best Ways to Promote Your Blog on Social Media
Every month, you spend a great deal of your precious and valuable time to create resourceful and engaging content for your blog. You do your research for creating your posts and add some amazing links. Obviously, you have to write good content if you want people to be interested and you make every effort to do that. Plus, you also optimize it for SEO, but sadly, your blog still doesn’t get the number of visitors you are expecting. So, what are you doing wrong? Nothing. That’s right. You are not making any mistake at all. You are just missing out on one useful resource; social media.
These days, you will only find a handful of people who are not using social media. Almost everyone you come across will have an account on at least two to three social networks. There is a place for everyone. If you are a fan of short and sweet messages, Twitter is your go to place, if you love visuals, Instagram is the platform for you. You can promote your blog on social media to get exposure and drive traffic. But, this also needs to be done carefully and properly.
Listed below are some great ways to go about promoting your blog on social media:
Include your blog link on all social media profiles
The number one step for you to take is to make your blog link visible on all your social media profiles. You will need to update your existing profiles for including the URL in a visible area such as the About Me section. Every time people search for you on social media, they should be able to find a link to your blog that can offer them further information.
Timing is of the utmost importance
The engagement rate of your blog post and its reach can be heavily impacted by when you decide to post. Timing can be everything in this regard. Sure, your target audience has similar interests across different social platforms, but they are not necessarily the same group of people. This means that the people responding to your posts on Facebook are not the same one engaging with it on Twitter. Therefore, you need to figure out the ideal time when your target audience is more likely to be online. For instance, if you are targeting school children, their chances of being available in the morning are next to nothing. Always watch your timing when you post as this can make a world of difference.
Share the link in Google+ communities and LinkedIn groups
People promote their blogs on popular social platforms like Facebook, Twitter and Instagram, but others like Google+ and LinkedIn are often shunned into the background. This is not the right way to go. Sharing your posts and blog links in relevant groups on LinkedIn and in appropriate Google+ communities will enable you to reach out to people with similar interests and that’s exactly what you are looking for. You can search for the topic or term that’s related to your blog and join that particular community or group and start promotion there.
Don’t forget to use Hashtags
Not a lot of people are able to use hashtags efficiently and effectively and this can be a major loss for them. This is because hashtags can be an excellent way of increasing followers, shares, link visits and engagement. If you are looking for ways to promote your blog on social media, you should definitely use hashtags as they can serve as a very powerful weapon. However, bear in mind that this doesn’t refer to the quantity of your hashtags. It’s the quality that will make all the difference. Using irrelevant and unnecessary hashtags are only going to damage your blog post. Ensure that the one you choose is relevant and also popular amongst your target audience. Almost all the reliable content writing services and social media marketing companies understand this and therefore they always try to use the most relevant hashtags.
Make use of paid campaigns
If you don’t want to spend your time brainstorming for ways to promote your blog via social media, you can simply use the option of paid campaigns, which is offered by nearly all social platforms such as Twitter, Facebook, LinkedIn and Instagram. You only have to pay a couple of dollars and no hefty sums are required. The best part is that it is up to you to decide the post you wish to promote. Furthermore, there is also the option of targeting your blog posts to specific people based on their events, demographics, interests and behaviors. This aids you in targeting people that are most interested in your posts.
All of these tips can come in handy for blog promotion via social media, but they will only work if you put in time and effort to product good and quality content. Coming up with the right and relevant content can make all the difference to your promotion efforts.