If you’ve done any type of research online, you must have stumbled upon various Infographics. Those nice and colorful sheets of nicely filtered information pointed out in a specific way are really special. But what makes them so special?
There are lots and lots of not so popular Infographics, mostly because they are constructed poorly, or their designers tried to make an infographic at any cost, disregarding the basic rules and guidelines when it comes to making them. However, there is a seemingly endless sea of nice infographics that went viral. We’ve gathered some general tips and tricks that might explain the anatomy of a great infographic.
Find the right purpose
Making a detailed statistic research about anything can be challenging. Transferring all that data in an interesting and adapted infographic can be a nightmare if you don’t know why you’re doing this, and what is the general purpose of the infographic you’re making.
Make sure that the infographic you’re working on follows three basics steps: changing, challenging and raising awareness and it should all be wrapped around with a call-to-action behavior. This is the general way adapting info for infographics works, and it creates a lot of space for engagement and for opinion forming. This approach ensures the higher impact of the infographic, so define its purpose before you start collecting data.
Make it easy for understanding
If the infographic is too messy, too obscure or too abstract, its reach and impact are not going to be very high. Making an infographic understandable is essential for its future placement.
Most of the infographics pull in the attention of the viewer with clear and distinctive visuals. Infographics that have certain graphic elements to lead the eye of the viewer have shown higher numbers of shares across various social networking platforms. After you define the purpose of your infographic, and you have all the necessary info, think about the best way to share that info so it’s both visually clear and appealing, so it can be understood globally, making all the viewers wish to learn more.
Take care of colors and develop a color scheme
Once you know what to add to your infographic, start thinking visually. Focus on choosing the right color before you focus on the position and shape of the placed text. Long known fact in the marketing world is that the color attracts and text informs, so use it wisely.
Too much color, however may have an opposite effect on the viewers. In order to emphasize critical points of your infographic, you need to use color carefully. Various studies have shown that most shared infographics consist of either triadic or monochromatic color scheme, so have that in mind when you start adding elements to your infographic.
Pay attention to word count and keywords
Another crucial thing to have in mind is the keyword placement and the word count of the entire infographic. In order to maximize its reach and really achieve its planned purpose, infographics’ content must be carefully done.
For example, at Green SEO Perth, the experts have conducted a research that showed us some general basics about the word count and keyword placement in infographics. Average word count for viral infographics is around 400words, never above 505. Also implementing related keywords will most definitely help expand the reach of any infographic. In more than 70% of cases, infographics with proper keyword implementation reached amazing numbers of shares across the internet, while those with no keywords had a significantly smaller share rate.
Choose the right marketing strategies
In order to secure that the infographic you’re working on goes viral, you have to first define the way you want to approach its marketing. Which channel will suit the needs of your infographic the best?
Various studies have shown that health and fitness related infographics have a tendency to go viral on Facebook more than on any other social network, while social media and demographic infographics are more viral on Twitter. Make sure you know exactly which audience you want to attract and use social networks to your advantage.
Make it trustworthy
A lot of words in an infographic can be tiresome to those viewers that are not completely engaged in the subject. In these cases, there is a high possibility they will just stop reading and skip the entire post.
Use the collected data to your advantage. Make the facts you gathered speak for themselves. Be certain what the focus of the infographic is, and use the information you’ve got to emphasize that focus, making the infographic trustworthy as a result.
In order to succeed in assembling a proper infographic that will become viral, you need some general planning and design skills. Making a truly interesting infographic, that also brings a variety of useful information is a job that requires time and organization, but with the right goal in mind, you can make an amazing infographic by yourself.