The Most Important Marketing Strategies for Your New Blog
A new website of any kind means nothing without a solid strategy for marketing. It’s all about letting people know the blog is on the Internet and ready for visitors. No one is going to visit a site they don’t know even exists.
People make a website for a wide range reasons. Whether it’s eCommerce or simply to share experiences of the day, all of them have one absolute constant: marketing drives traffic.
So, what can creators do to get the attention of the target audience in today’s Internet-driven world?
According to Statista, nearly 23 percent of the entire population of Earth uses Facebook. And that’s just one social outlet. Imagine how billions of users flock to the Internet daily whether it’s to share a photo on Instagram or tweet a quote from a celebrity.
It takes more than merely posting updates on social media to get the attention of others, though. While optimizing images and video is very helpful, there needs to be a sense of engagement for true success. This means developers need to interact with fans and followers to boost the chance of being shared.
For the first few months, it will take a bit of effort to get the ball rolling for a new blog on sites like Facebook and Twitter. However, the end results can be incredible especially if the content a site owner shares is capable of going viral or is of high quality.
Using tools like CoSchedule’s Headline Analyzer helps by giving ideas that increase the likelihood of being shared on social media.
Internal and External Links
In a world riddled with claims of “fake news,” citing facts and sources has never been more important. Linking out to relevant content of authoritative websites will easily boost the site’s appearance in search engines. This is because engines like Google consider quality and relevant linking to be of great importance.
Internal links are nearly just as vital to search engine optimization as good external connections. These tell the search engines what content is the most important to the blogger. Internal links also help the visitor find additional relevant content he or she may be interested in reading.
Use Analytical Tools, Extensively
Never underestimate the value of data when it comes to blogging. Tools like Google Analytics or trend analyzing apps can be invaluable when it comes to engaging the audience.
For instance, a blogger can tell with a quick glance to Google Analytics what post visitors found the most interesting. After which, the writer can then create a similar piece to keep the traffic coming.
By spending a bit of time understanding the data, anyone can make a website flourish by creating content visitors want to read. It’s all about understanding the audience and giving them what they want: high quality content.
Don’t Put Too Much Emphasis on Keywords
Keywords will always be an important part of search results in a blog. However, past algorithm changes have made the specific use of keywords less effective. Instead, engines like Google are looking for relevant terms and more of a natural flow to articles.
This is part of delivering a quality experience to the reader while trying to level the playing field for all blog owners. Instead of merely forcing keywords and phrases into a post, Google looks for what readers may find the most useful in regards to any topic.
Create Evergreen Content
Evergreen content is that which can withstand the test of time. This is why people often find articles from 10 years ago to still rank number one in search results. This style of writing is best suited for those who plan on keeping the blog up and running for a long time to come.
Essentially, evergreen content is based on facts and information that is less likely to change from day-to-day. For example, facts about what vitamins are best for fighting cancer is usually based on scientific evidence that may not change anytime in the near future.
It may take months before a blog post demonstrates its longevity. However, the trade-off is the blog has greater potential to generate traffic from that one post over the course of several years.
Add Images and Videos
In an article from SmallBusinessTrends.com, it is believed that video traffic will account for approximately 80 percent of the bandwidth used on the Internet by 2019. Even using basic images in articles increases the likelihood of visitors engaging longer with the content. What does this mean for bloggers?
Using video to promote or accentuate a blog post gives visitors something to do other than reading the content. It offers interaction while adding more to the post without actually typing more text. A lot of bloggers will actually use their own videos from sites like Facebook to offer additional support to the topic of the blog post.
Adding images and videos to social media feeds is also another way to use visuals to promote the blog.
Optimize the Site for Mobility
Perhaps one of the most important types of marketing is that of optimizing for mobile devices. This is because hand-held units have long surpassed desktop computers in terms of online activity. In other words, more than half of the users on the Internet right now are doing so from a mobile device.
But having a responsive design isn’t nearly enough. The new blog needs to look good and be easy to use from those devices. In fact, statistics show that 61 percent of users will not return to a website they had trouble using from hand-held units, according to McKinsey & Company.
Layout, image optimization and even the menu development of a blog all need to be considered from a perspective of a smartphone or tablet. This also includes elements such as font color, the ability to touch links and buttons and capturing the attention of users above the fold.
If you build it, they will come…as long as there is marketing involved.
Marketing strategies include a myriad of elements. In fact, one can argue that simply submitting a sitemap is part of a marketing strategy. Anything that increases the exposure of the new blog is good. It takes more to make a website successful than mere content alone. Today, it requires a far more proactive element to engage the audience.
We hope you found the above promoted content as entertaining and helpful as we did!
Here is a Digital Leadership Speaker to learn more!