5 SEO Tactics You Should Be Implementing On Your Real Estate Website
The battle for online visibility is fierce. Approximately 96% of businesses with online presence know how to use a variety Search Engine Marketing tools and strategies via content production and distribution, and with 60% of these businesses actively integrating their content and SEO strategies, you’ll be tempted to jump on just about anything that promises to give you an edge.
However, before pulling any newfangled SEO tricks in the hopes of getting ahead, you have to make sure that you’ve laid a solid foundation by covering the basics. In my experience working on our longtime client Sell My House Fast Houston Offer Climb, a real estate company in Houston, there are 5 main tactics that you should always implement before anything else
Make sure your business is on the google map listings.
Keep in mind: Google Maps and Google My Business are one and the same. Put simply, Google Maps is akin to a virtual dashboard that curate and manage information on existing local businesses. Being listed on Google Maps means anyone who wants to find your business online will be able to do so.
Business details that should appear on Google Maps include the name of your business, address, phone number, and URL, among the most important. If you are unsure whether these details are already Google-listed, a quick search engine query of your business name and address will give you the answer.
Suppose Google shows you have yet to enlist your business, there is no need to worry. Enlisting on Google Maps is easy.
Sign up for the appropriate general, local and industry-specific directories.
When it comes to Search Engine Optimization (SEO), it helps when your online presence align both with what people usually search for and with Google’s specifications; this is where strategic placement of keyword, metadata, tagging, and the likes comes in. But there’s another strategy that directly caters to Google’s ranking method: consistent presence across business directories, from local to national, general to industry-specific.
Listing your business on these directories is like shooting three birds with one stone. These birds come in the guise of visibility, accessibility, and branding.
As to how your presence on these directories affects your business’s Google ranking, here are a few keywords in lieu of lengthy answers: reviews and references; links (“link juice) and recommendations.
Try Event Link Building
Just because you are trying to build a strong online presence does not mean that you should totally forget about how old folks do it. When we say how old folks do it, we merely mean offline. And, when we say offline, we are talking about link-building strategies that take place IRL (in real life) or whatever millennials call it nowadays. Think workshops, mini concerts, spoken word or stand-up comedy events, and even academic symposiums.
The idea here is simple: host events, build links via your diverse IRL participants. If you get lucky, your event, alongside your business details of course, could even land a free mention on a major newspaper, a prominent events website, or a national TV station.
Do Competitor Link Building
Corporate espionage is real. It’s real enough that you can use corporate espionage tactics even for your small business. With a few online clicks here and there, you’ll be able to build links using competitor details. Think of yourself as a nerdy James Bond doing his spying online.
First, learn your top 3 competitors by doing a Google search of your business niche. The top 3 results are the usual suspects.
Then, gather information: set up backlink alerts, which are basically daily or weekly updates of your competitors’ online activities, as well as alerts on brand mentions. Find sites that link directly to your top competitors and try to be on their list too. Find the sites where your competitors’ guest posts appear and appear on them too.
The spying possibilities are endless. Key is to get creative while not overstepping your legal bounds.
Create Linkable Assets
Sell Your Home Fast is an infographic on, well, how to sell your home fast. Through both copy and visuals, it offers helpful tips to potential home sellers. As of this writing, this infographic has already acquired a significant number of shares on different social media platforms. This is an example of what we call a linkable asset.
A linkable asset is an online content which will not only be enjoyed by your intended audience, but, more importantly, shared.
If there’s one thing shared by real estate businesses that are able to thrive and triumph online, it is their bulletproof local SEO game. It is about time we all learn from them. Start with these 5 steps and level up your online presence today. If you want to know more about SEO, visit DigitalGrowthLab.com
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