5 Reasons Social Media Managers Need Marketing Training
Social media management is, perhaps, the fastest growing profession online. A decade ago being on social media was considered a niche activity, exclusively meant for college students and young professionals. In less than ten years, social media has catapulted into the mainstream and billions of people sign on everyday to catch up with friends and family online.
That’s pulled in businesses, who need social media managers to reach out and create a viable network. It may seem like this new platform is unlike any other, but in a lot of ways marketing online is no different than traditional marketing. You’re still interacting with people, who still react and act the same way, and buy the same stuff.
A certificate course in marketing could augment your social media services and propel you far ahead of the competition. Here are five reasons a certificate in marketing could help:
- Apply Traditional Theories
Traditional marketing concepts are timeless. Sales funnels, channel marketing, and positioning are all classic concepts that still apply to every brand and product. The only new one to come on the scene recently is viral marketing, which is simply an offshoot of these added in with social media. Almost all marketing courses now cover viral marketing as a subject. Going through a professional course allows you to apply tried and tested methods to the bleeding edge in online marketing. You innovative marketing efforts can be backed by old-school marketing technicalities.
- Create a Network
Networking is a key skill for social media managers. Attending classes or reaching out for help with coursework is usually a good way to get to know people. Especially people with the same interests as you. Some courses offer you the chance to interact with industry leaders and seasoned veterans in marketing. Practical knowledge gained at conferences and workshops is invaluable. An actual professional network will augment your online one.
- Understand Psychology
A key element of any marketing course is consumer behaviour. Customer psychology is the same regardless of whether it’s online or offline. Picking up this key skill during a marketing course could help you up your social media game. In fact, many marketing tricks work even better online because you can use social media tools to get better results.
- Plan Better
While most social media professionals and consultants have a natural knack for social networking, a formal course can teach you some neglected skills. Specifically formal communications, timekeeping and scheduling. Social media management isn’t just about creating great content and getting followers to follow you, it’s about understanding your clients and keeping them happy.
- Prove Your Pedigree
Even if you’re an independant consultant, you probably need some form of professional degree or certificate to prove you know what you’re doing. A quick online course should offer you a nice bonus on your resume.
The value of a marketing degree is often underestimated. People assume the marketing game has changed so much that old concepts are irrelevant. If you take the course, you’ll learn that this is certainly not the case.
We hope you found the above promoted content as entertaining and helpful as we did!
For more social media tips check out this Digital Transformation Speaker!