Step by Step Guide to Marketing your Instagram Brand
As of 2017, Instagram has reached more than 300 Million users. The growth is so steady and significant that it surpassed Twitter. As many as 70 million photos are shared in a day, with 2.5 million likes daily. The main demographics is of users aged 18-34, and studies indicate that consistent users are young women. In case your brand requires a more diverse audience, this should not be a sign of dismissal. Older generations and men are joining the hoopla; this can only benefit all brands marketing their products/services.
Many of the Instagram followers are active in keeping updated with their favorite brands, and this unfolds more opportunities for social media marketers. Many creative industries have enjoyed the benefits of “Craft Marketing.” The following is a complete guide to marketing your brand the effective way (money may not always be required).
Know the Power of a Strong #Hashtag:
One of the greatest thing about understanding a hashtag is that it can be leveraged on any other social media site along with Instagram. Instagram is a perfect way to market the brand, and engage with the audience up close. For example, Nike is always active in running a campaign on similar social media networks, and an enormous amount of interest is generated from the audiences. While it is understandable that not all brands have a diverse set of followers as Nike, smaller brands can thrive as well. Brands that target common catchphrases as hashtags are likely to succeed. Using hashtags to regulate contests throughout the period engages the followers to a great extent.
Promote Your Brand on Every Possible Platform:
This part is quite self-explanatory, yet needs to be reiterated. The Instagram channel is to be used as are other social networks. All the social media handles should be interlinked to one another with icons or links on brand pages elsewhere. Additionally, promoting the brand in front of a private audience will impact the brand positively. Consider running the campaigns among the ambassadors, partners, employees, any anyone else who can positively influence the brand. Use these sources to share your business and create hashtags that are relevant to the goal of the marketing campaign.
Also, force your employees, or rather encourage, to communicate with customers and leads, to promote the brand on online platforms. Combine LinkedIn and business cards to your Instagram brand account. Always look for opportunities to build and sustain the Instagram followers base.
Utilize Instagram Marketing Tools:
Ever since its advent Instagram has focused on optimizing user experience. Changes are made at a fast pace with options to beautify the photos, updating Google algorithms, and tracking performance. The marketing team is recommended to be aware of the following: know that Instagram is for the young community, in a fast changing environment. The success of advertisers is existent only because of the dedication and commitment that they show to these demographics. The platform itself also caters to businesses and marketing teams. Instagram also released a set of tools that marketers can use to analyze the posts’ performance. These tools are mostly free to use with other paid ones as well. Paid advertisements are also an excellent add-on. Many of these tools are not entirely perfect, but are clear and compelling to use.
Find Your Brand’s Appeal:
Many B2B companies do not consider Instagram as a suitable platform for marketing. The reason is that most of their offerings are not attractive, while others are intangible. Selling software cannot bring about the same reaction as compared to brands selling clothes or food. However, many others ways exist with which you can hit the right spot among the audiences. Try taking photographs in the work environment and give users a sneak peek at the daily activities at the office. Build a community at the workplace that is active and enthusiastic in targeting the audience with productivity.
Instagram marketing has become a global phenomenon. Since all the businesses are joining Instagram, why aren’t you?